Lastly, after much design philosophizing as to whether our logo should be rendered in perspective, isometric, or axonometric projection...
"we just thought fuck it, let's ship it".
I really hate shitting on other designer's work—because I have no idea what the process was like, the stakeholders involved, or the hurdles they encountered. But this mark feels like a trend piece, not a strong beacon. Maybe it'll grow on me.
Concise post. Excellent.
BUT for me this logo doesn't really work. At small sizes (such as the favicon on my browser) I honestly can't differentiate between the 2nd half of the M, it's a green shape that bears little resemblance to an M.
Perhaps it's the shades of the greens – they don't match the light source, so you have bright greens where you'd expect dark greens. This just makes the shape harder to process for a human eye.
It's tough to present a logo redesign to a design community, period. Inevitably everyone becomes a Monday morning quarterback, and designers who think they can do it better start posting rebounds of the new mark.
Or they simply say it sucks without anything noteworthy, which could be understood as another topic entirely for why they choose to blast an online thread rather than being on a team that would do that kind of work anyway.
The best way forward for this stuff is legitimately looking into Medium’s process for the redesign, note any weaknesses, and use it as a learning tool for our own projects moving forward. Yeah the favicon silhouette is tough to discern. Yeah we can talk about serif and sans all day long. But kudos to Medium for sacking up and making this so transparent.
What we really need to be talking about is how to move the process and philosophy of modern design ahead, rather than taking crap on fellow colleagues’ work.
After seeing the initial post, I thought this article might help me understand the new logo. But no.
I think the outer shape of the new logo is absolutely unrecognizable. It almost looks more like a N to me.
Everybody's scared of serifs now. Thanks Google.
This logo seems to be heavily influenced by what I call the "tessellated" look -- overlapping angular shapes, often forming triangles -- as well as the colors of the season (Spotify green anyone?).
It's good to use trends to your advantage, but you have to be really careful when applying them to your logo. I lean towards integrating tends into the site design, while striving for a logo that can complement (rather than exemplify) trends as they come and go.
My money says this logo won't live particularly long.
I'm not a big fan of the new logo. I wrote a Medium article on how much I don't like it, Lol. As well as offered an alternate logo version, based on their older one.
"Dear Medium: Your New Logo…Sucks. Here’s v3.0":https://medium.com/@michaeljoyce/dear-medium-your-logo-sucks-here-s-v3-0-9fd26056c155
This is really of it's time.
Take from that what you will.
I don't really feel the new logo. I my opinion it's not as strong as the old version
it's a change from the strong M, and it's definitely 'of its time'......but I don't hate it because it's unique. Sure there are isseus at sizes (look at the favicon for example)....but even if it appears to be that weird shape/form, it's unique. Can continue to build the brand, will have to keep the name Medium nearby