I know everyone always hates on new things but I don't understand the new "M", it seems like a submission to a graphic design competition. The old "M" with the serifs conveyed an established reading product (I compared it to NYTimes). Not sure what the new one does.

Nedium

This GIF would explain everything

City of Melbourne (2009)

It's terrible ...

M for meh

I really hate shitting on other designer's work—because I have no idea what the process was like, the stakeholders involved, or the hurdles they encountered. But this mark feels like a trend piece, not a strong beacon. Maybe it'll grow on me.

It just looks like a fuck ugly designer chair.

I wonder how differently the logo would have been received if the write up about it didn't sound like they'd knocked it up in a couple of hours then realised they needed to justify a further 3 months of "exploration" time.

• This article explains the team's thinking in some detail.
• Not a huge fan of the 'M'. Feels a little unresolved, and actually looks a little like a malformed 'N' at small sizes. It looks much better in it's non-analagous color schemes.
• The new type is OK. At small sizes, it's perfectly good. At large sizes, the 'Me' feels like it's from a completely different face. The lockup in the website navigation is executed well enough.
• Overall I'd say C+/B-

This was a really bad choice. The old logo was iconic and represented who they were and what they provided... clearly, cleanly, and simply.

I just don't get it. People aren't going to use Medium less or more because of branding. They use it because of the product itself. And... it's good!

IMHO, the "why we did it" post reeks of them trying to convince themselves they did something worthwhile. They didn't. Great brands don't need to "re-invent" themselves as they grow or add new features.

Did Apple redesign their logo because that years new iPhones were their best ever? Did Porsche redesign their logo when they moved away from air-cooled engines on their iconic 911? Would Facebook triple user engagement if they redesigned their logo? No, no, and no.

There is a reason Craigslist looks the same, Facebook's and Twitter's logos have largely been left alone and most iconic brands keep it simple. They realize that people are buying/using the brand offerings for the product itself... and that's what matters.

The logo sucks, we're all in agreement about that.

Can we talk about the new typeface for body text? I like it. The previous typeface was by no means unreadable and certainly not "bad", but I like this new one. It feels a bit simpler and a bit cleaner, as if the serifs are deemphasized a little.

Remember when...

Who signed this concept off?! Haven't seen a brand devolve this badly for a while, I'm sure there's a 100-page document somewhere explaining the methodology but at first glance (especially as a favicon) this is shocking...

This is meh. They had a dibs on a solid M that people recognized and associated with Medium. They threw all that away because they couldn't apply gradients?

Come on.

I'm glad that 99% of everyone else agrees that the logo is terrible.

If the new logo is really about conversations, then it's got to be about devices, too. And that's where it falls a bit short, IMO. On smaller screens, regardless of pixel density, the shape resolves into a muddy N.

Much of modern logo design seems to have forgotten its history, foregoing testing simple outlines, contrast, and readability when printed on muddy newsprint (remember that?), for the rendered perfection of a Retina screen. But in a responsive world, where your brand can be viewed on a growing multitude of devices and contexts, those old-school precepts should be dusted off.

If your logo works at 30px on a smartphone sitting outside on a sunny day, then it's going to work pretty much everywhere.

I'm new at DN - so, I can't share articles in a new thread for a week:/ But, I did write a response article on Medium about their logo & my not too glowing of an opinion.

I also came up with an alternate version, based on their original logo. Nothing amazing, but, I explain my reasoning in the article. I still like their original the best, but, I thought I'd do a different take on it to show some possibilities. Check it out if you're interested -

"Dear Medium: Your New Logo…Sucks. Here’s v3.0":https://medium.com/@michaeljoyce/dear-medium-your-logo-sucks-here-s-v3-0-9fd26056c155

It doesn't look elegant at all compared to the previous logo. I also miss the centering of text. I miss the old Medium bad!

End result > rationale. (Most rationale is retrospectively added anyway)

Not a fan of the logo or the type changes. Looks very... mediocre?

It looks like geometric logotypes are the new long shadows.

Not hating but even at full size does not readily read as a "M" its more like a slide into a backwards play button.

I feel the urge the flatten the logo with a flat iron.

The depth caused by 3D feels very odd to me and limits it from being applied in a broader context. The logo in the top left corner of the website already looks out of place, as a three dimensional element on a two dimensional page. Heck, it even looks out of place with the flat type next to it.

I hate this general trend towards neon logos. Damn you iOS 7 and your gaudy tones and gradients.

I'm writing this after seeing it for the first time 10 minutes ago, so my perception might change.

However, right now I feel like it's lost some of its brand strength. The old M logo was amazingly recognisable and strong, yet now it seems a little half-hearted and thrown in.

Type-wise I'm just not sure either. It seems like it's lost the 'polished' feel it had. The header (image link below) really seems to have lost impact in my mind. The 'Home' 'Top Stories' & 'Bookmarks' links just look like a fallback font to me.

I'd like to see a direct comparison but it just feels like it's lost the brand strength they had. I don't feel the fonts gel together as much as the past pairings did.

http://d.pr/i/125Bs

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