55 comments

  • Eytan DavidovitsEytan Davidovits, almost 5 years ago

    I know everyone always hates on new things but I don't understand the new "M", it seems like a submission to a graphic design competition. The old "M" with the serifs conveyed an established reading product (I compared it to NYTimes). Not sure what the new one does.

    46 points
    • Sam SolomonSam Solomon, almost 5 years ago

      Agree I rather liked the old Medium logo—it felt right for a text-heavy product.

      16 points
      • Simeon KSimeon K, almost 5 years ago

        I liked the old logo too but I feel this new logo conveys freshness about the product, and it's obviously more flexible. Credit to all the people who worked on it!

        6 points
    • pjotr .pjotr ., almost 5 years ago

      Yeah people are going to try to spin this a lot of different ways, but the logo is just bad.

      14 points
    • Jonathan SimcoeJonathan Simcoe, almost 5 years ago

      I agree with you. I'm normally not critical of things that are new. But the "M" is just bad.

      8 points
    • Marcel ChristianisMarcel Christianis, almost 5 years ago

      I actually like the new logo and I think it did well in conveying what Medium is.

      Medium emphasis on quality story, not who writes the story. As Ev William says it, "[Medium] help good stuff get the attention it deserves, no matter who the author is." Medium is a network of stories, when connected, form an ever richer stories. And thus, this logo reflects that. "With Rod, we pursued the concept that our logo could made of a series of interconnected ideas or shapes that, when joined together, form a new thought."

      There's always be mixed review but I'm excited with what Medium has to offer next!

      3 points
    • Martin LeBlancMartin LeBlanc, almost 5 years ago (edited almost 5 years ago )

      The old logo was simple and powerful. Worked perfectly with the product. They should just stick to the concept of a serif M and then maybe update the font used a bit.

      17 points
      • Nick MangosNick Mangos, almost 5 years ago

        I really liked the old logo. I remember looking at it recently and getting a pang of designer jealousy, wishing I had created something so simple yet appropriate.

        0 points
    • Charles GedeonCharles Gedeon, almost 5 years ago

      This is what was bothering me, I just couldn't put it into words. It was so clearly a reading or writing website with the old look. It didn't care about being modern. It just used what worked.

      The thing is, they're moving away from simply a reading/writing platform to something more communication oriented. Whether I want that or not, I'm not sure. From their perspective, I do understand why they want to change to allow people to feel more compelled to write there. It definitely did exude a certain level of pretentiousness before. Many people still believed you had to get an invite to write.

      I do wish they could have come up with a better solution, somewhere in the middle but it seems this push to communication product rather than writing product is what fuelled this change.

      5 points
      • Simeon KSimeon K, almost 5 years ago

        Re: Charles Gedeon

        Nice to see someone offer a nuanced response to the redesign. Like most people, i liked the old logo. I was invited to write on Medium during it's early invite-only months and I loved the branding and simplicity of the product. The new logo appears to be inspired by a re-imagination of the core message of the product in a different aesthetic by an evolving company. Is it perfect? Well, depends on who you ask, apparently. But i'm pretty sure comments like "It's terrible" or "(it's ) just bad" help no one—especially the design people at Medium, who might be reading this thread. I'd like to think that it's possible to critique something and still respect the process, time, and considerations made by the design team.

        4 points
    • Brooks HassigBrooks Hassig, almost 5 years ago

      Came here to say this.

      0 points
  • Corin EdwardsCorin Edwards, almost 5 years ago (edited almost 5 years ago )

    Nedium

    22 points
    • Tony GinesTony Gines, almost 5 years ago

      In smaller formats, it definitely looks like an "N". The favicon is a good example. Also, this is most definitely an N:

      Imgur

      2 points
  • Huseyin EmanetHuseyin Emanet, almost 5 years ago (edited almost 5 years ago )

    This GIF would explain everything

    Reaction

    16 points
  • Robin RaszkaRobin Raszka, almost 5 years ago

    City of Melbourne (2009)

    13 points
  • Vasil EnchevVasil Enchev, almost 5 years ago

    It's terrible ...

    13 points
  • Joe Crupi, almost 5 years ago

    M for meh

    10 points
  • Michael AleoMichael Aleo, almost 5 years ago

    I really hate shitting on other designer's work—because I have no idea what the process was like, the stakeholders involved, or the hurdles they encountered. But this mark feels like a trend piece, not a strong beacon. Maybe it'll grow on me.

    4 points
  • Henrique Alves, almost 5 years ago (edited almost 5 years ago )

    It just looks like a fuck ugly designer chair.

    4 points
  • James Young, almost 5 years ago

    I wonder how differently the logo would have been received if the write up about it didn't sound like they'd knocked it up in a couple of hours then realised they needed to justify a further 3 months of "exploration" time.

    4 points
  • Duncan RussellDuncan Russell, almost 5 years ago

    Connecting the vertex to the rightmost leg seems... wrong? Combined with using a lighter tone for the leg's interior (I'd expect this to be in shade), the whole right side looks really off to me.

    4 points
  • Alec LomasAlec Lomas, almost 5 years ago
    • This article explains the team's thinking in some detail.
    • Not a huge fan of the 'M'. Feels a little unresolved, and actually looks a little like a malformed 'N' at small sizes. It looks much better in it's non-analagous color schemes.
    • The new type is OK. At small sizes, it's perfectly good. At large sizes, the 'Me' feels like it's from a completely different face. The lockup in the website navigation is executed well enough.
    • Overall I'd say C+/B-
    4 points
  • Account deleted almost 5 years ago (edited almost 5 years ago )

    This was a really bad choice. The old logo was iconic and represented who they were and what they provided... clearly, cleanly, and simply.

    I just don't get it. People aren't going to use Medium less or more because of branding. They use it because of the product itself. And... it's good!

    IMHO, the "why we did it" post reeks of them trying to convince themselves they did something worthwhile. They didn't. Great brands don't need to "re-invent" themselves as they grow or add new features.

    Did Apple redesign their logo because that years new iPhones were their best ever? Did Porsche redesign their logo when they moved away from air-cooled engines on their iconic 911? Would Facebook triple user engagement if they redesigned their logo? No, no, and no.

    There is a reason Craigslist looks the same, Facebook's and Twitter's logos have largely been left alone and most iconic brands keep it simple. They realize that people are buying/using the brand offerings for the product itself... and that's what matters.

    3 points
  • Thomas GreenThomas Green, almost 5 years ago

    Disgust

    2 points
  • Ed AdamsEd Adams, almost 5 years ago (edited almost 5 years ago )

    The logo sucks, we're all in agreement about that.

    Can we talk about the new typeface for body text? I like it. The previous typeface was by no means unreadable and certainly not "bad", but I like this new one. It feels a bit simpler and a bit cleaner, as if the serifs are deemphasized a little.

    2 points
  • Andy LeverenzAndy Leverenz, almost 5 years ago (edited almost 5 years ago )

    Remember when... Airbnb

    2 points
    • John PJohn P, almost 5 years ago

      nah that was actually good (apart from the weird copywriting)

      2 points
    • Jonathan ShariatJonathan Shariat, almost 5 years ago

      Yeah, while it was A LOT of fun to make fun of. The logo is a good logo. Even if I don't like it, craft wise, its a good logo. Mediums is a bad logo, goes against best practices.

      2 points
    • JC .JC ., almost 5 years ago

      i remember and yes I still find it not that great for the brand (though as a stand alone graphic, I like it)

      0 points
  • Sab JhittaSab Jhitta, almost 5 years ago

    Who signed this concept off?! Haven't seen a brand devolve this badly for a while, I'm sure there's a 100-page document somewhere explaining the methodology but at first glance (especially as a favicon) this is shocking...

    2 points
  • Moeed MohammadMoeed Mohammad, almost 5 years ago

    This is meh. They had a dibs on a solid M that people recognized and associated with Medium. They threw all that away because they couldn't apply gradients?

    Come on.

    1 point
  • Anthony Gibson, almost 5 years ago

    I'm glad that 99% of everyone else agrees that the logo is terrible.

    1 point
  • Tim Barkow, almost 5 years ago

    If the new logo is really about conversations, then it's got to be about devices, too. And that's where it falls a bit short, IMO. On smaller screens, regardless of pixel density, the shape resolves into a muddy N.

    Much of modern logo design seems to have forgotten its history, foregoing testing simple outlines, contrast, and readability when printed on muddy newsprint (remember that?), for the rendered perfection of a Retina screen. But in a responsive world, where your brand can be viewed on a growing multitude of devices and contexts, those old-school precepts should be dusted off.

    If your logo works at 30px on a smartphone sitting outside on a sunny day, then it's going to work pretty much everywhere.

    1 point
  • Mike JoyceMike Joyce, almost 5 years ago

    I'm new at DN - so, I can't share articles in a new thread for a week:/ But, I did write a response article on Medium about their logo & my not too glowing of an opinion.

    I also came up with an alternate version, based on their original logo. Nothing amazing, but, I explain my reasoning in the article. I still like their original the best, but, I thought I'd do a different take on it to show some possibilities. Check it out if you're interested -

    "Dear Medium: Your New Logo…Sucks. Here’s v3.0":https://medium.com/@michaeljoyce/dear-medium-your-logo-sucks-here-s-v3-0-9fd26056c155

    Image alt

    1 point
    • J FJ F, almost 5 years ago (edited almost 5 years ago )

      Your article starts off by shitting them and end with "All that said, kudos to the hard working design team."

      Nice

      2 points
      • Mike JoyceMike Joyce, almost 5 years ago

        Hey Jaime. I feel ya - my writing approach may not be for everyone. I simply gave my genuine opinion, while trying not to pull any punches. I truly feel the end result sucked (in my personal opinion). But, by no means did I want to imply that they didn't give it hard thought, hard work & apply a thorough process. But, they missed the mark from my perspective.

        In every design situation there will be more going on behind the scenes with stake holders & constraints that outsiders generally don't understand fully or know about. So, my critique is not fully fair, but, by the same token a user should be entitled to express their thoughts without holding back.

        Cheers, Mike

        0 points
  • Rachit GuptaRachit Gupta, almost 5 years ago

    It doesn't look elegant at all compared to the previous logo. I also miss the centering of text. I miss the old Medium bad!

    1 point
  • Ben MJTBen MJT, almost 5 years ago

    End result > rationale. (Most rationale is retrospectively added anyway)

    Not a fan of the logo or the type changes. Looks very... mediocre?

    0 points
  • Laurens SpangenbergLaurens Spangenberg, almost 5 years ago

    It looks like geometric logotypes are the new long shadows.

    0 points
  • peter karpickpeter karpick, almost 5 years ago

    Not hating but even at full size does not readily read as a "M" its more like a slide into a backwards play button.

    0 points
  • Nicholas HendrickxNicholas Hendrickx, almost 5 years ago

    I feel the urge the flatten the logo with a flat iron.

    The depth caused by 3D feels very odd to me and limits it from being applied in a broader context. The logo in the top left corner of the website already looks out of place, as a three dimensional element on a two dimensional page. Heck, it even looks out of place with the flat type next to it.

    0 points
  • Mehmet FidanboyluMehmet Fidanboylu, almost 5 years ago

    I hate this general trend towards neon logos. Damn you iOS 7 and your gaudy tones and gradients.

    0 points
  • Ollie BarkerOllie Barker, almost 5 years ago (edited almost 5 years ago )

    I'm writing this after seeing it for the first time 10 minutes ago, so my perception might change.

    However, right now I feel like it's lost some of its brand strength. The old M logo was amazingly recognisable and strong, yet now it seems a little half-hearted and thrown in.

    Type-wise I'm just not sure either. It seems like it's lost the 'polished' feel it had. The header (image link below) really seems to have lost impact in my mind. The 'Home' 'Top Stories' & 'Bookmarks' links just look like a fallback font to me.

    I'd like to see a direct comparison but it just feels like it's lost the brand strength they had. I don't feel the fonts gel together as much as the past pairings did.

    http://d.pr/i/125Bs

    0 points
  • wadi mame, almost 5 years ago

    That the in mind lip gloss right so I have been loving day so that is all the makeup that I've been using now 18 go briefly into some skin care products I usually don't do skincare I'm products just because for the most part I’d experiment as much with skincare I pretty much had a set skin care regimen but have been trying out products here so this I will say this when I go on vacation or any type travel. http://t-rexmusclefacts.com/natural-ceramides-youth-cream/

    0 points
    • Corin EdwardsCorin Edwards, almost 5 years ago

      This spam sounds eerily similar to the rationale for the logo...

      We began to see the four planes of the logo as overlapping strains of a conversation. A conversation whose tone and direction shift as the planes come into contact with each other.

      13 points
      • John PJohn P, almost 5 years ago

        Somewhere within the Medium office a synthetic bead of sweat trickles down lead designer Brandon T. Botson's latex forehead… his cover has been blown.

        2 points