26 comments

  • Jake ZienJake Zien, over 6 years ago

    "We are MTV now"

    22 points
  • Duke CavinskiDuke Cavinski, over 6 years ago

    I can't believe they resisted the urge to be witty with regards to the hamburger icon.

    11 points
  • Ryan GloverRyan Glover, over 6 years ago

    The real winner here is the domain: http://ta.co.

    10 points
  • Andy MerskinAndy Merskin, over 6 years ago

    Tacos

    6 points
  • alec salec s, over 6 years ago

    Never thought I'd be at the footer of TacoBell.com but here I am...

    5 points
  • Robin AndersenRobin Andersen, over 6 years ago

    For me this is way over designed. Hard to understand you actually landed on a site thats about food, even harder to get that it is about tacos. On the front page there are hardly any pictures of any food, and when there are pictures with food they are dark to accentuate the text which often covers the food.

    5 points
    • Giovanni HobbinsGiovanni Hobbins, over 6 years ago

      Completely agree. Even the pull out menu is hard to read. Brownie points for being new and interesting. But I don't know what the site wants me to do. Why does someone even go to tacobell.com?

      0 points
    • Shane McCleeryShane McCleery, over 6 years ago

      It's tacobell's website... if you don't know what Taco Bell is, then why would you be there in the first place? They don't need to have pictures of food or taco's really anywhere. They are so huge they could put anything they want there. They have so much brand recognition it doesn't even matter.

      3 points
  • Pablo StanleyPablo Stanley, over 6 years ago (edited over 6 years ago )

    Wow, it's actually really good! - Suggestions and shortcuts appear as quick as you focus on the search bar. - The parallax effect on the food section is done nicely. - The menu is in one page and the nav updates automatically when you scroll. - The skewed headers are weird and fun. - Big juicy affordable buttons. - Clear navigation, you always know where you are, and you can easily escape or go to any other section. - Bold product cards with awesome customization options. - Quick add-to-cart buttons - Smooth step-by-step shopping cart–OMG, You can buy tacos online now... but not in SF, I had to test it in San Diego :( - Animated pixelated 90's background? I'm down! - Now I urgently need a Volcano Quesarito Box. Mission accomplished.

    4 points
  • Floyd WilliamsonFloyd Williamson, over 6 years ago (edited over 6 years ago )

    Their titling font is "Franchise." Lol.

    3 points
  • Jim SilvermanJim Silverman, over 6 years ago

    looks like their app-only strategy didn't work out.

    http://adage.com/article/digital/taco-bell-launches-mobile-app-blacks-social-sites/295604/

    2 points
    • ChrisArchitec t, over 6 years ago

      oh right! it was them who did that!!! Wow, this is a big turnaround. Wonder what happened. Somewhere, somehow, the web is winning haha

      1 point
    • Sam SolomonSam Solomon, over 6 years ago

      Eh, I think it was a silly marketing ploy while they rebuilt their new site.

      I suppose any press is good press.

      0 points
      • Jim SilvermanJim Silverman, over 6 years ago

        there was a solid 10+ months between killing their website and this relaunch, though. to me, it seems more likely to be a failed strategy than a marketing gimmick.

        0 points
    • Account deleted over 6 years ago

      I think in the end the whole "mobile first" charge was a bit overkill. Instead just thinking more about how people were engaging the brand online, many just jumped right into the murky waters of "the only thing that matters is apps!".

      I think as we have seen, the key to to have a relevant experience at all touch-points... not just one mythical pill/site/app that functions across everything exactly how users want/need it to.

      0 points
  • Dan CortesDan Cortes, over 6 years ago

    Haha, I looked up Tbell's website yesterday because they recently opened up a store near me that sells booze. Thought it was really well done and almost submitted it here.

    1 point
  • Chase ThompsonChase Thompson, over 6 years ago (edited over 6 years ago )

    I also love the category selection that appears on the search. Super quick and intuitive. I don't even really like Taco Bell but this is making me want to go grab some.

    1 point
  • David Maybach, over 6 years ago

    It reminded me of that super.me app the the Biz Stone team made after jelly

    https://super.me

    0 points
  • Juan Sarmiento, over 6 years ago

    It looks good but I think it looks a little bit heavy for the eye in my opinion. I like the pictures of the food, they look like actual burritos and not the typical HD taco that does not even look like the one we buy

    0 points
  • Kyle CaseKyle Case, over 6 years ago

    Look Millennials, we're cool!

    0 points
  • ChrisArchitec t, over 6 years ago

    skewed text, esp in nav, is kind of wonky. (on PC/Chrome) Trendy design choice anyways.

    Stumbled upon their merch store, can't remember if I'd seen it before. It is on point as far as marketing/swag/game. (And profits all to charity foundation?)

    crazy brand/mashup business

    don't even know what some of this stuff is

    0 points