But in the meantime, it seems as though many online consumers have had enough.
This isn't the consumer making a choice. This is Apple making a choice and it's a direct attack on Google's Ad revenue. Consumers had nothing to do with this. Consumer's click on the damn ads. That's why they exist.
They exist because they work.
It's still up to the users to actually activate the content blocking. Apple enables it, but the choice is still yours to make.
Apple doesn't even enable it. Apple makes it possible for users to buy apps that enable content blocking.
Your post kinda suggests there is someone at Apple working like an evil genius rubbing there hands together and letting out an evil laugh while trying to plot ideas with the only goal of hurting Google.
I would like to hope Apple's reasoning was more about putting users in better control of their content, content which slows down there experience and lowers their privacy in a way Apple has always spoken against.
All Apple did was allow apps that allow it, apple have not personally released an ad blocker nor is it enabled by default.
Worth noting that in this way Google itself allows Adblockers via it's own Chrome browser is of little difference to the way it works in iOS. iOS requires an app from Apple's own app store to enabled it, Adblock plus can be downloaded from the official Google Chrome extensions library.
Apple has made it possible, consumers made the choice to make Marco's Peace app, at 2.99, the number one selling app until it was pulled.
As for consumers clicking on the ads? I don't know about you, but I only click them on accident. Sites load them on an overlay, blocking all content. They lock them to the bottom, and turn the natural smooth scrolling into an absolute slog. They program auto directs that take you into the App Store unawares. These are terrible, consumer hostile behaviors.
You should give some critical thought before posting.
Critical thought? I am an ad developer. I am in the trenches all day building a lot of ads on the web and I see the metrics. The bottom line and the sad truth is that people click on the fucking ads, Yen.
Just because a small community of pretentious designers have an opinion doesn't make it reality. Data doesn't lie; ads work.
It is naive to think Apple isn't siloing the web away from it's competitors.
I don't know what your data is, but I think that data can be interpreted however you like. Especially if your livelihood depends on it, as yours apparently does.
Reminds me of an Upton Sinclair quote: It is difficult to get a man to understand something, when his salary depends on his not understanding it.
And here's some data for you, since iOS9's release, ad blockers have held the top spot for paid apps on the store. And has had at least 2 of the top 4 and at one point 3 of the top five. What does that data tell you?
Same could be said for you, but thanks for your postulation and condescending bullshit, Yen.
the best advertising is the advertising we would miss if it was gone
This is what the web has to do, create an experience where you are happy to turn your ad blocker off. The same way I don’t mind listening to some podcast sponsorship reads.
Ad blocking is almost the ultimate A/B test. I wonder how users with an ad blocker engage with a site vs those who don’t? Maybe they are more likely to return or stay longer.
"The best way to contact your users is by earning the privilege to contact them, over time."
They don't miss the ads, and they don't miss the snooping of their data.
But they'll probably miss their free content.
Thpugh that opens up opportunities for others to do ad-supported content in a better way.