Strange intersection of skeuomorphism and 3D depth for a button, which seems a tad gratuitous. Fun? Yes. Different? Yep. Necessary? Well, no, but eye candy is very tempting.
Dribbble, look out!
Sits and waits for CodePen of it
Edit: Sort of got it working http://codepen.io/daviddarnes/details/NGGNaZ/
Movement needs to be smoother and the right graphics obviously.
Nice work David!
Thanks @Martin & Kyle, but this person did it better https://www.designernews.co/stories/55694-recreating-appletv-parallax-movie-posters-with-cssjs
I honestly don't see why this is helpful. It seems like animation for the sake of animation. How is this helping the user? Too gimmicky for me, sorry.
Enforce a sense of direction while using the strange new touch remote. Basically exactly the same as how the tiles slightly shift when you move your thumb on the remote.
Maybe I'll change my mind when I have tried it. I based my comment on my experience. I think Apple's parallax implementation on iPhone/iPad resulted in little more than motion-sick users :-)
I based my comment on my experience ...
... where they got nothing but motion-sick users and no added value
Wait, I thought you were speaking for yourself?
From my experience, they did get some added value. They built an interface that uses some hints of depth to both orient and surprise & delight.
This part was from my experience: "I honestly don't see why this is helpful. It seems like animation for the sake of animation. How is this helping the user? Too gimmicky for me, sorry."
where they got nothing but motion-sick users and no added value
...is not speaking from your experience. This is a blanket statement.
It sure is! :-D I have disabled it myself, and I know most of my friends and colleagues have as well. In 2013 there were a bunch of articles about it e.g. http://www.theguardian.com/technology/2013/sep/27/ios-7-motion-sickness-nausea
It imbues a sense of connectivity and enforces the relationship between the remote and the TV screen, and therefore between you and the TV screen. If the images only reacted on swipe and not to subtle motion it would make the UI feel janky.
Remember most of the TVs are huge screens, the depth may be confortable to see in the bigger screen than in the laptop or the monitor. I really don't care, I preffer subtle animations and effects rather than complex animations. Best way to know it is to run an UX test with user or an A/B test.
I noticed during the presentation that even some of the movie graphics had some of these levels of depth. I wonder what the submission process is going to be like for those assets.
Seems to be pretty straight forward: https://developer.apple.com/tvos/human-interface-guidelines/icons-and-images/#layered-images
kind of looks like a sarlaac pit now.
I feel like someone needs to make a wiggle wiggle gif with this in.