This is rude. From the outside in, we have no concept what time, effort, brainpower, and research may have gone into the verizon redesign. To just blast it like this is more of an unkind display of the creator's ignorant views than a good joke.
Lighten up my man. Sit down and have a six-pack of jokes. Since when did satire become unacceptable?
There is a human on the other side of this joke. Everyone from Apple and Google employees to Amazon designers read DN. Who's to say the designer(s) of the new logo won't see this?
This is not a personal attack on you, but on this particular use of humor and exaggeration as a tool to criticize the designer's perceived shortcoming and failure to redesign the logo properly.
People from Apple, Google and Amazon do read these forums. I fail to see pointing that out? All logos have had time put into them, but bad logos stick out like a sore thumb. The site was in good fun. All logos can't end in high fives, fist bumps and praise like dribbble. To me, this logo looks like ideas left on a college persons sketchbook where it was the name in text with a small icon next to it.
I'm no logo designer, so I won't speak like I know about the process and how much time is put into these things. But when you're a company the size of Verizon and you release a logo that looks extremely safe like that, you open yourself up for some jokes and criticism.
If you release a logo and then need to release marketing videos for it in order to add fluff, then something is wrong. I'm not going to automatically jump all over it and praise it. Design was never and should never be a circle jerk.
Have a good holiday weekend y'all!
The designers! Won't someone please think about the designers!
Since Designers wanted to be coddled.
Everybody wants to be coddled.
You say 'lighten up', but keep in mind that the same jokes were made about Gap. And it snowballed to the point that they reverted to the old logo!
Is that a bad thing?
While I agree that as designers, we should be more conscious of designs and the why's behind every pixel, I believe me should also be open to criticism. While we shouldn't judge designs based on face value, we also shouldn't be praising designs or remain at a neutral stance simply because of the effort it took to create.
In my opinion, while might have been a form criticism which utilizes humor, it is a valid form of criticism.
If a logo can easily be joked upon, is it an effective logo at communicating the values of the company?
From the outside in, we have no concept what time, effort, brainpower, and research may have gone into the verizon redesign.
No we don't need to coddle designers! If the work is lame... it's just lame. The amount of work that goes into is completely irrelevant. The perception of the end user is the only thing that matters.
If I am a customer, I don't care two licks about who, what or how a logo came to be. If you haven't ever produced and released crap work, you aren't doing enough work.
I was personally involved in some very large branding projects, and would argue they are crap very readily. Were the original ideas solid, yes. Did it get ruined by committee, client, or stake holder, hell yes. But you have to separate your ideas from reality.
Unfortunately in this case, the designer lost and should not be ashamed to admit this isn't "their" best work.
This link is brilliant and well done for turning it so quickly.
You articulated exactly what I felt perfectly Thank you very much Tyrale!
I thought it was pretty funny. I was mad at first about how bad it was. It took me a second to get it. Haha