The Repercussions of Google's New Logo

8 years ago from Tareq Ismail, Principal Designer, Amplitude Inc.

With Google's new logo out, I thought I'd save people time and just list the mountain of inevitable articles about to come out...

"New Google Logo Proves Serif is Dead"
"Google copies [fill in any somewhat similar logo] for new logo"
"Why Google's New Logo is Doomed"
"How Alphabet Has Changed Google Forever"
"Google takes inspiration from Apple with new logo"
"Sundar Pichai wants people to know this is his Google"
"10 reasons why Google's new logo is a step backwards"
"10 reasons why Google's new logo is brilliant"
"Google changed their logo and you won't believe what happened next"

42 comments

Chantal Jandard, 8 years ago (edited 8 years ago )
"I didn't like the new Google logo so I redesigned it using Helvetica."
65 points
- Spencer Holtaway, 8 years ago
  Google logo redesign redesign concept redesign
  49 points
  - Account deleted 8 years ago
    Clean!
    10 points
    - Ed Adams, 8 years ago (edited 8 years ago )
      So much design! Great job, bro! Nice, dude! Colors are sooo flat, this is rad! -- Dribbble.
      16 points
      - Spencer Holtaway, 8 years ago
        Thanks (for your thoughtful and constructive criticism) but it's only a concept, hey!
        6 points
    - Jaskni Wong, 8 years ago
      We have the same avatar...
      0 points
  - Victor L, 8 years ago
    It's already happening: https://dribbble.com/search?q=google+logo&s=latest
    2 points
    - Spencer Holtaway, 8 years ago
      FML
      1 point
- Daryl Ginn, 8 years ago
  WELL THERE GOES MY DRIBBBLE SHOT
  7 points
- Laurens Spangenberg, 8 years ago
  This Google logo concept has been designed with the most classic font in the world, the results will blow you away.
  6 points
  - Ed Adams, 8 years ago
    Damn, I actually kind of like it...
    2 points
- Nick Sloggett, 8 years ago
  Or Proxima lol
  1 point
Luke Dupont, 8 years ago
"Go home e, you're drunk"
19 points
Caleb Sylvest, 8 years ago
"18 Reasons the new Google logo will blow your mind, #14 will shock you!"
19 points
Rolf Nelson, 8 years ago
"Your jaw will drop when you see Google's new logo" "Why Tropicana and JCPenney got it wrong." "Google leading the way on flat design"
15 points
Ricardo Henriquez, 8 years ago (edited 8 years ago )
Google is a total disaster. That Sergey Brin is a loser. The new logo is terrible. - Donald Trump
6 points
No Name, 8 years ago
1,290,000,000 Reasons the New Google Logo Sucks in 0.62 Seconds
5 points
- Nick Mangos, 8 years ago
  Thats an impressive rps!
  3 points
Jacob Taylor, 8 years ago
"Sundar Pichai wants people to know this is his Google"
My favourite one. I am almost certain this will be on Business Insider within a day.
4 points
- Tareq Ismail, 8 years ago
  Couldn't agree more!
  0 points
Duke Cavinski, 8 years ago
"doctors hate it"
4 points
Todd F, 8 years ago
I only wish your writing this meant that they wouldn't write these stories anyway.
2 points
Josiah Tullis, 8 years ago
2 points
- Jesse Head, 8 years ago
  /s ?
  1 point
- Tareq Ismail, 8 years ago
  @Jesse Head, I think he's showing the two favicons
  0 points
  - Jesse Head, 8 years ago
    Yeah, but why? There's only so many ways of drawing the letter 'G', and using the first character of your company name as a mark/favicon is extremely common. I don't know what Josiah is trying to show.
    1 point
    - Alec Lomas, 8 years ago
      Especially geometric 'G's. Regardless, the terminal on Google's is way more open, the crossbar is shorter, it's less weight-y, and the color/containing shape is a huge differentiator.
      0 points
Johannes Ippen, 8 years ago
"Guess like which private parts the new Google logo looks like"
2 points
Some Designer, 8 years ago
Idiots started to mess with the logo already.
https://dribbble.com/shots/2224596-Google-redesigned-G-letter-mark-icon-revised
I'm so amazed that there's this much bad designers in this community. Bad. Baaaaad.
I just can't wait this stupid "flat" era to end. Every single newbie designer thinks everything should fit into squares (which they actually think they are grids) just because of their poorly developed OCD. Meh.
1 point
Catalin Cimpanu, 8 years ago
This didn't take long: https://www.reddit.com/r/web_design/comments/3j8nsw/using_googles_newest_design_changes_i_decided_to/
1 point
Youlanda Kuo, 8 years ago
"Google copies [fill in any somewhat similar logo] for new logo" Just a joke... Anyway, I thought I opened the wrong tab for a second haha
1 point
Deividas Graužinis, 8 years ago
"Google is the new black"
1 point
- Bryce Driesenga, 8 years ago
  "Blue, red, yellow, and green are all the new black."
  0 points
ChrisArchitec t, 8 years ago
haha funny Hot Takes
1 point
Askar Hussain, 8 years ago
Whenever I see that "G" it reminds me of Groupon...tell me I'm wrong!
0 points
- Alec Lomas, 8 years ago
  You're wrong.
  1 point
aroon Sharma, 8 years ago
Here is the dribbble one https://dribbble.com/shots/2224596-Google-redesigned-G-letter-mark-icon-revised :)
0 points
Abhijeet Wankhade, 8 years ago
"These people hate the new Google logo, click to find out why."
0 points
Some Designer, 8 years ago (edited 8 years ago )
"New Google Logo Proves Serif is Dead"
ugh... I'm sure people are going to love & share even without reading this one, for no reason.
0 points
- Yohul C, 8 years ago
  "Who shot the Serif? Google."
  4 points
ja krish, 8 years ago
a side kick says "eating this stinky fruit will drop your weigh 20lbs in a week"
0 points
jiyin yiyong, 8 years ago
What if every letter Alphabet is designed like this G with four colors...
0 points

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The Repercussions of Google's New Logo

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