11 comments

  • Jason FullerJason Fuller, 6 years ago (edited 6 years ago )

    This is clever:

    The hour glass is a GIF; no problem there.

    The timer is presented as a image to the email which is actually a php page.

    Clock Image Link

    7 points
  • Jason PerezJason Perez, 6 years ago

    JCrew did this in July, definitely caught my attention. Very effective..

    J Crew

    2 points
  • Joel SmithJoel Smith, 6 years ago

    Can anyone comment on the compatibility of this tactic? This really is pretty cool... I wonder what other things you could dynamically include?

    1 point
    • Jason FullerJason Fuller, 6 years ago

      If I'm honest HTML email coding is the worst. Everything is really dated and most things you'd expect to be supported are not & the differences between email clients can be substantial. It's its own form of coding art and you can perfect the dark magic if you do them enough. I've done quite a few in my time and basically you code it and if it works on your targeted platforms then you ship it. Hence this crazy hack by KLM; I imagine it works pretty well else they wouldn't have shipped it.

      Because HTML email is so restricted it actually forces you to innovate in crazy ways like emulating a dynamic image using php. Sky's the limit; you've just got to matchup the creativity and the technical know how.

      1 point
      • Account deleted 6 years ago

        At Zalando we also send out these kind of mailings but we hack it nu using onze image patch but changing the image itself. But I totally agree in coding for e-mails!

        0 points
      • Dirk HCM van BoxtelDirk HCM van Boxtel, 6 years ago

        Then again, you've got some really strict guidelines and tons of articles about what you can and can't do, and most of it ages quite well because nothing* has changed in x years.

        • "nothing" means "very little". Outlook's web version is the exception.
        0 points
  • Sir KailaSir Kaila, 6 years ago (edited 6 years ago )

    does it work in outlook? :D

    EDIT: tried it with putsmail help. it looks good but of course its not animated.

    0 points
  • Ian WilliamsIan Williams, 6 years ago

    That is a haaaaaack

    0 points