I just want to call out the copy:
Discover great restaurants. Over 300 locations in New York, Los Angeles, and the Bay Area.
So I know exactly the areas this covers, and won't be annoyed immediately after download when it doesn't deal with my area.
Pay with one tap. There's no waiting for the check – you leave when you're ready.
Clear restatement of the USP, emphasising the quickness & ease.
Split the check. Friends can split without downloading the app.
Answered the question that had immediately popped into my head about how this worked.
(If it were me, I'd test replacing the "Dining Out, Made Easy" with the sub "Cover handles the bill so you and your friends can leave when you want". Not as snappy, but actually summarises the USP. I'm continually amazed at how early people stop reading and close windows…)
[insert usual rant on how I've never a single project where video banners have help, and several where they've hurt]
I will say that the app design has greatly improved from the previous version. I've used this app twice now in SF. The only awkward part is trying to confirm with the waiter that the payment settled... which is supposed to be the whole value prop of the app itself. Nice updates to the branding however!
This is the kind of idea you actually say "why didn't I think of this before?" to yourself. Only problem I see here is that is very easy for a company like OpenTable to make a massive deal with most (if not all) of their affiliated restaurants and destroy them. You could use the same app to find a restaurant, make a reservation and pay. I would actually prefer that (viciously) only because the adoption from restaurants would be faster that way. Or make it really awesome and get acquhired.
Love the idea regardless. :D
For a second I thought lady at the left was flipping the bird :p