29 comments

  • Daniel EdenDaniel Eden, almost 4 years ago

    Fucking scroll-jacking.

    29 points
  • Brian ZaikBrian Zaik, almost 4 years ago

    It feels like they think their logo mark is ubiquitous to the point of hiding the actual name of their company on the website itself. Sure it's in the page title but "Fantasy" is such a generic word and the page title gets hidden if you do something like pin the site in a tab. The journey to even figure out what the company does is tenuous, from the vague, open-ended headlines like "Is this the future of Online Healthcare?" (related: https://en.wikipedia.org/wiki/Betteridge%27s_law_of_headlines) to the strangely right-aligned hamburger menu and super-low information density.

    I'm sorry to say that they seem to be embracing some of the worst trends in modern design for their site. Looking at this site would make me cautious about working with them on a design project.

    8 points
    • Sven LoskillSven Loskill, almost 4 years ago

      Same feeling. And interesting, because the previous version totally overdid it (in my opinion). Maybe with the next relaunch they swing right in :)

      0 points
    • Duncan RussellDuncan Russell, almost 4 years ago

      My boss (who's familiar with the agency but not the logomark) thought the logo was a close button.

      3 points
    • Christoph OChristoph O, almost 4 years ago

      Disclaimer: I used to work there, so I might be biased.

      Just asked one of the guys at Fantasy about the logo thing. They are working on a custom logotype, but it's not ready yet so they didn't add it.

      Agree about not a lack of explanation what the company is, but that's been rampant in the agency world for many years. From Huge, to North Kingdom, Wieden and Kennedy to AKQA, the all lead with a huge marquee for their latest big client project, to the point where you might think you're on that client's site. I always found it curious, but doesn't seem to be a big issue.

      Agency sites always walk the fine line between showing off their design/dev abilities in some flashy way, and clearly communicating who they are and what they have to offer. I find it super interesting to see how this balance is handled across agencies. But from what I've seen, the success of an agency is not really related to the execution of their site, just look at the beauty that is ogilvy.com with it's decade-old scrolling Flash headlines.

      1 point
    • Zach TaylorZach Taylor, almost 4 years ago

      My favorite part is the fact that two of their four headlines start with "Is this the future of."

      0 points
  • Paul RiehlePaul Riehle, almost 4 years ago

    They have been teasing a redesign for about 3 yrs now. I'd like to see all the revisions that got them to this. Sure, it's subtle and clean, which I appreciate, but worth the 3 yrs wait? I don't know... It gives me the feeling of a well designed WP Theme. Maybe the hype train got the best of them.

    3 points
    • Mike Wilson, almost 4 years ago

      While these guys managed to pivot away from the flash craze much more seamlessly than other agencies like 2advanced (which, are they dead now?), I think they are struggling to find their place these days. They now seem to be just another digital agency. How is their offering different from all the others? Well, as evidenced by the generic looking site, it isn't.

      0 points
  • Tycho Klein SevertTycho Klein Severt, almost 4 years ago (edited almost 4 years ago )

    Been waiting so long for their new site. Feels very fast, not sure how I feel about the scrolling though.

    2 points
  • Kyle ConradKyle Conrad, almost 4 years ago

    The "work" pages are just... large graphics? With seemingly very few, if any, shots of actual work?

    Huh.

    2 points
  • Isaac Paavola, almost 4 years ago (edited almost 4 years ago )

    Well this is disappointing. Remember the kinds of things they built their reputation on? Like http://www.f-i.com/google/ramayana/ ?

    Seriously, compare their new site's page for their Nickelodeon project: http://fantasy.co/work/nickelodeon to their old site's page it: http://www.f-i.com/nickelodeon/kids-choice-awards/ They've already had that infinitely better case study for years.

    They took great content and threw it in the trash, so they could replace it with content that ACTUALLY IS trash.

    1 point
  • Duncan RussellDuncan Russell, almost 4 years ago

    Totally missed both the hamburger menu and the fact the homepage 'scrolls', and thought the whole site was just one healthcare case-study.

    Granted it's midnight, but I'd hate to see how regular folk get on.

    1 point
  • Surjith S MSurjith S M, almost 4 years ago

    In mozilla. The Scroll on Mouse is Dead

    0 points
  • Mo BaghdadiMo Baghdadi, almost 4 years ago

    I'm actually disappointed with their site, I was always was a fan of their stuff since the flash days but I think as company who was in the forefront when it came to digital design they have lost their touch.

    0 points
  • Shawn BorskyShawn Borsky, almost 4 years ago

    I have been really excited for this re-design for literally years but I have to say...I have very underwhelmed. There is nothing wrong with this but it feels...generic, at least for Fi.

    0 points
  • Jay ArrJay Arr, almost 4 years ago

    The number of different animations to bring elements onto the page gets a little disorienting for me. It feels natural when you're staying in one section for long enough, but when I was just trying to get a sense for the overall contents of the site it was definitely a distraction.

    As a side note, I'm getting flashed a black screen every time I scroll on the home page.

    0 points
  • David Darnes, almost 4 years ago

    I seem to remember their project pages being way more creative and filled with custom graphics. This just seems to be a couple of unique graphics on a standard page http://fantasy.co/work/nickelodeon

    0 points