I like the overall change in mental model that the marketing pages are combined withe the ability to make a purchase, but I did struggle for a bit to figure out how to make a purchase because I scrolled down before the rather tiny and unnoticeable Buy button appeared.
I feel bad for saying this, as I'm sure much work went into it but I find the copy on the Why iPhone page shockingly bad. Maybe it's meant to appeal to teenagers?
Don't feel bad, it's really quite poor.
Just because somebody put a LOT OF TIME into something, doesn't mean it's now magically immune to criticism. I'd say more if anything.
I'd guess "technophobes" more broadly, or "seniors" more specifically.
Appeal to Asian market They prefer bright colors and a youthful tone
So when you just want to point and shoot and get a photo of that weird grasshopper-moth-beetle thing that just landed over there, it has its Focus Pixels and auto stabilization and image signal processor already ready to go.
What that means is, you don’t actually have to know what that means. All you have to do is use it to see that taking photos and videos on iPhone is really. Flippin’. Amazing.
Yeah... That's bad.
Did they just drop WebObjects? I think that makes the iTunes Store the last notable place using it.
You can mask the usage of WO very effectively, but since there is no mod_webobjects.so for Apache 2.4+ that should've been just a matter of time. They are using CanJS very much.
"Apple - Store + Cart" Actually, to be completely accurate, it should be Apple - Store - Cart + Shopping Bag. That "bag" is going to take a little getting used to.
I like it, quite a lot. I also think they've just vastly increased the usage of their Search, particularly for store items. E.g. who wants to browse a marketing site to buy a power cable? Search results are gorgeous, too, fwiw.
also, finally fully responsive?
Almost, not quite. e.g. Shrink home page down to mobile.
Love the new experience of purchasing a product. But I struggled quite a bit when trying to purchase accessories. Was expecting a galore of accessories that was easily visible earlier.
Definitely like the concept, but it still needs time to cascade throughout their product pages properly. Lots of inconsistency all over the place (mix of old store layout and design and new stuff). But that's a matter of time really.
But accessories are definitely gonna take a massive dip in sales, I would predict. But again, over time it will improve, as they design their product pages with this new approach in mind.
Overall a good move for them probably.
I love the new accessories in big bold photos detailing the products