16 comments

  • KeVon TicerKeVon Ticer, almost 5 years ago

    I like the overall change in mental model that the marketing pages are combined withe the ability to make a purchase, but I did struggle for a bit to figure out how to make a purchase because I scrolled down before the rather tiny and unnoticeable Buy button appeared.

    6 points
  • James Morris, almost 5 years ago

    I feel bad for saying this, as I'm sure much work went into it but I find the copy on the Why iPhone page shockingly bad. Maybe it's meant to appeal to teenagers?

    3 points
    • Duncan RussellDuncan Russell, almost 5 years ago

      Don't feel bad, it's really quite poor.

      1 point
    • Pasquale D'SilvaPasquale D'Silva, almost 5 years ago

      Just because somebody put a LOT OF TIME into something, doesn't mean it's now magically immune to criticism. I'd say more if anything.

      4 points
    • Hans van de BruggenHans van de Bruggen, almost 5 years ago

      I'd guess "technophobes" more broadly, or "seniors" more specifically.

      0 points
    • Joshua MillerJoshua Miller, almost 5 years ago

      Appeal to Asian market They prefer bright colors and a youthful tone

      0 points
    • Taylor LapeyreTaylor Lapeyre, almost 5 years ago

      So when you just want to point and shoot and get a photo of that weird grasshopper-moth-beetle thing that just landed over there, it has its Focus Pixels and auto stabilization and image signal processor already ready to go.

      What that means is, you don’t actually have to know what that means. All you have to do is use it to see that taking photos and videos on iPhone is really. Flippin’. Amazing.

      Yeah... That's bad.

      0 points
  • Dustin Martin, almost 5 years ago (edited almost 5 years ago )

    Did they just drop WebObjects? I think that makes the iTunes Store the last notable place using it.

    2 points
    • Hendrik Runte, almost 5 years ago

      You can mask the usage of WO very effectively, but since there is no mod_webobjects.so for Apache 2.4+ that should've been just a matter of time. They are using CanJS very much.

      1 point
  • Eric H.Eric H., almost 5 years ago (edited almost 5 years ago )

    "Apple - Store + Cart" Actually, to be completely accurate, it should be Apple - Store - Cart + Shopping Bag. That "bag" is going to take a little getting used to.

    1 point
  • Eric H.Eric H., almost 5 years ago

    I like it, quite a lot. I also think they've just vastly increased the usage of their Search, particularly for store items. E.g. who wants to browse a marketing site to buy a power cable? Search results are gorgeous, too, fwiw.

    1 point
  • Riho KrollRiho Kroll, almost 5 years ago

    Definitely like the concept, but it still needs time to cascade throughout their product pages properly. Lots of inconsistency all over the place (mix of old store layout and design and new stuff). But that's a matter of time really.

    But accessories are definitely gonna take a massive dip in sales, I would predict. But again, over time it will improve, as they design their product pages with this new approach in mind.

    Overall a good move for them probably.

    0 points
  • Karthik KKarthik K, almost 5 years ago

    Love the new experience of purchasing a product. But I struggled quite a bit when trying to purchase accessories. Was expecting a galore of accessories that was easily visible earlier.

    0 points
  • Jim SilvermanJim Silverman, almost 5 years ago

    also, finally fully responsive?

    0 points