Hi everyone! I'm the person behind the teardown. If you have any questions, critiques, or comments on it, feel free to treat this like an AMA!
I just want to say that useronboard.com is my crack cocaine.
That's very nice and also problematic to hear, Duncan!
I hope you mean crack in a "good" way! In which case, congrats to you!
Well it's very more-ish ;)
So long as it's not experienced as an intentionally addictive substance, I'm all for your enjoyment!
Every time I receive the newsletter, I start reading it. This one was great, thanks a lot.
That's really helpful to hear, Manuel! That's why I keep doing this.
Never stop :p By the way, I'd love to hear what's your next one?
Thanks for tackling this. I feel like a lot of people probably wouldn't on the basis that the context here is less-than-great, but as someone who has always been curious about this stuff it's great to see.
Amazingly scummy about the paywall thing, though. God damn.
Thank you, Ed! And totally agreed re: paywall!
Samuel, you are an officer and gentleman. This was hilarious + educational (as are all your teardowns)
Thank you for saying so, Oz!
I love your site and thank you for the breakdowns. But oh my the pages load slow and sometimes not at all, see any improvements happening in the future?
One of the best ever, and the deserved winner of the coveted Onboarding Teardowns Award, which does exist.
It could exist, if I invented it on my own and then awarded it to myself, then discontinued the enterprise entirely.
In which case, I would totally have won it!
Congratulations Ashley Madison, You are officially Godaddy of Sex
Happy you liked it, Suganth!
First upvote i've given today. Bravo.
Really enjoyed this Samuel, keep it up! Although I must say, I really wanted to hear what you had to say about that pricing table. Using the per-credit price as the headline, and the full price as the small print...dastardly!
Totally agreed! I didn't want to get lost in the weeds with it, but that whole upsell page could have gotten reviewed on its own. Lots of tricks being played there, for sure!
It must be kind of fun to work there on the UX team. Fun in the same way that being a stormtrooper would be fun (for a while, at least). You could really test out some dark patterns.
I like to think every designer is invested in making the users of their products into better people. I hold that impression until proven otherwise, which has been reassuringly infrequent.
Thanks for the laugh.
How come Michelle Obama has to say "di'int"?
This was already awesome, but the ending made it perfection.
Someone buy this man a beverage.
This is the first email & article that I read through this morning and you totally made my day already!!! ♪♪
That's so awesome to hear!
This is literally the funniest thing I've ever seen. "Nice use of inline validation! It'd be a bummer to get to the end and find out my password sucks"
Happy to provide that for you, Eytan!
This is really great. Kudos.
Very happy to hear so!
@Denis Thank you for posting this!
Lols, good one.!
I really liked it at first, the witty commentary and remarks were right up my alley however, the 25 images I had the click to finally get to step 2 of the process was too many to keep someone interested. After about 12 images it felt like they would never end, so I quickly clicked through to the second step. By that time I was a little irritated and frankly, bored.
I could understand this being especially humorous to people who know you personally, and since I don't I decided not to continue reading. I didn't want to click through another 25 images per step to see what their onboarding experience was really like.
If you haven't seen Samuel Hulick's other app teardowns than you should check them out as they are incredibly informative: http://www.useronboard.com/onboarding-teardowns/
And it's not about the teardown being short or long, the length of the teardown is reflective of the website or app onboarding process. The added humor is only a bonus.