83
User Onboarding: Ashley Madison (useronboard.com)
almost 5 years ago from Denis Rojcyk, Designer @kiwi.com
37 comments
Samuel Hulick, almost 5 years ago
Hi everyone! I'm the person behind the teardown. If you have any questions, critiques, or comments on it, feel free to treat this like an AMA!
Duncan Russell, almost 5 years ago
I just want to say that useronboard.com is my crack cocaine.
That's very nice and also problematic to hear, Duncan!
I hope you mean crack in a "good" way! In which case, congrats to you!
Well it's very more-ish ;)
So long as it's not experienced as an intentionally addictive substance, I'm all for your enjoyment!
Manuel Sainsily, almost 5 years ago
Every time I receive the newsletter, I start reading it. This one was great, thanks a lot.
That's really helpful to hear, Manuel! That's why I keep doing this.
Never stop :p By the way, I'd love to hear what's your next one?
Ed Adams, almost 5 years ago
Thanks for tackling this. I feel like a lot of people probably wouldn't on the basis that the context here is less-than-great, but as someone who has always been curious about this stuff it's great to see.
Amazingly scummy about the paywall thing, though. God damn.
Thank you, Ed! And totally agreed re: paywall!
Oz Chen, almost 5 years ago
Samuel, you are an officer and gentleman. This was hilarious + educational (as are all your teardowns)
Thank you for saying so, Oz!
Noelle Stransky, almost 5 years ago
I love your site and thank you for the breakdowns. But oh my the pages load slow and sometimes not at all, see any improvements happening in the future?
Eduardo Nunes, almost 5 years ago
One of the best ever, and the deserved winner of the coveted Onboarding Teardowns Award, which does exist.
It could exist, if I invented it on my own and then awarded it to myself, then discontinued the enterprise entirely.
In which case, I would totally have won it!
Suganth S, almost 5 years ago (edited almost 5 years ago )
Congratulations Ashley Madison, You are officially Godaddy of Sex
ROFL
Happy you liked it, Suganth!
Terry O, almost 5 years ago
First upvote i've given today. Bravo.
Thanks, Terry!
Joe C, almost 5 years ago
Really enjoyed this Samuel, keep it up! Although I must say, I really wanted to hear what you had to say about that pricing table. Using the per-credit price as the headline, and the full price as the small print...dastardly!
Totally agreed! I didn't want to get lost in the weeds with it, but that whole upsell page could have gotten reviewed on its own. Lots of tricks being played there, for sure!
It must be kind of fun to work there on the UX team. Fun in the same way that being a stormtrooper would be fun (for a while, at least). You could really test out some dark patterns.
I like to think every designer is invested in making the users of their products into better people. I hold that impression until proven otherwise, which has been reassuringly infrequent.
Laurens Spangenberg, almost 5 years ago
Thanks for the laugh.
KeVon Ticer, almost 5 years ago
How come Michelle Obama has to say "di'int"?
Hawke Bassignani, almost 5 years ago
This was already awesome, but the ending made it perfection.
Someone buy this man a beverage.
Ruby Chen, almost 5 years ago (edited almost 5 years ago )
This is the first email & article that I read through this morning and you totally made my day already!!! ♪♪
That's so awesome to hear!
Eytan Davidovits, almost 5 years ago
This is literally the funniest thing I've ever seen. "Nice use of inline validation! It'd be a bummer to get to the end and find out my password sucks"
Happy to provide that for you, Eytan!
Fred Simmons, almost 5 years ago
This is really great. Kudos.
Very happy to hear so!
@Denis Thank you for posting this!
Po Rith, almost 5 years ago
Lols, good one.!
Ben Pujji, almost 5 years ago So good
Beth R, almost 5 years ago
I really liked it at first, the witty commentary and remarks were right up my alley however, the 25 images I had the click to finally get to step 2 of the process was too many to keep someone interested. After about 12 images it felt like they would never end, so I quickly clicked through to the second step. By that time I was a little irritated and frankly, bored.
I could understand this being especially humorous to people who know you personally, and since I don't I decided not to continue reading. I didn't want to click through another 25 images per step to see what their onboarding experience was really like.
Caleb Sylvest, almost 5 years ago
If you haven't seen Samuel Hulick's other app teardowns than you should check them out as they are incredibly informative: http://www.useronboard.com/onboarding-teardowns/
And it's not about the teardown being short or long, the length of the teardown is reflective of the website or app onboarding process. The added humor is only a bonus.
Login to Comment
You'll need to log in before you can leave a comment.
LoginRegister Today
New accounts can leave comments immediately, and gain full permissions after one week.
Register now