37 comments

  • Samuel HulickSamuel Hulick, 5 years ago

    Hi everyone! I'm the person behind the teardown. If you have any questions, critiques, or comments on it, feel free to treat this like an AMA!

    27 points
    • Duncan RussellDuncan Russell, 5 years ago

      I just want to say that useronboard.com is my crack cocaine.

      23 points
    • Ed AdamsEd Adams, 5 years ago

      Thanks for tackling this. I feel like a lot of people probably wouldn't on the basis that the context here is less-than-great, but as someone who has always been curious about this stuff it's great to see.

      Amazingly scummy about the paywall thing, though. God damn.

      3 points
    • Oz ChenOz Chen, 5 years ago

      Samuel, you are an officer and gentleman. This was hilarious + educational (as are all your teardowns)

      2 points
    • Noelle StranskyNoelle Stransky, 5 years ago

      I love your site and thank you for the breakdowns. But oh my the pages load slow and sometimes not at all, see any improvements happening in the future?

      0 points
  • Eduardo NunesEduardo Nunes, 5 years ago

    One of the best ever, and the deserved winner of the coveted Onboarding Teardowns Award, which does exist.

    9 points
    • Samuel HulickSamuel Hulick, 5 years ago

      It could exist, if I invented it on my own and then awarded it to myself, then discontinued the enterprise entirely.

      In which case, I would totally have won it!

      10 points
  • Suganth SSuganth S, 5 years ago (edited 5 years ago )

    Congratulations Ashley Madison, You are officially Godaddy of Sex

    ROFL

    8 points
  • Terry OTerry O, 5 years ago

    First upvote i've given today. Bravo.

    2 points
  • Joe CJoe C, 5 years ago

    Really enjoyed this Samuel, keep it up! Although I must say, I really wanted to hear what you had to say about that pricing table. Using the per-credit price as the headline, and the full price as the small print...dastardly!

    2 points
    • Samuel HulickSamuel Hulick, 5 years ago

      Totally agreed! I didn't want to get lost in the weeds with it, but that whole upsell page could have gotten reviewed on its own. Lots of tricks being played there, for sure!

      1 point
      • Joe CJoe C, 5 years ago

        It must be kind of fun to work there on the UX team. Fun in the same way that being a stormtrooper would be fun (for a while, at least). You could really test out some dark patterns.

        2 points
        • Samuel HulickSamuel Hulick, 5 years ago

          I like to think every designer is invested in making the users of their products into better people. I hold that impression until proven otherwise, which has been reassuringly infrequent.

          1 point
  • Laurens SpangenbergLaurens Spangenberg, 5 years ago

    Thanks for the laugh.

    1 point
  • KeVon TicerKeVon Ticer, 5 years ago

    How come Michelle Obama has to say "di'int"?

    1 point
  • Hawke BassignaniHawke Bassignani, 5 years ago

    This was already awesome, but the ending made it perfection.

    Someone buy this man a beverage.

    1 point
  • Ruby ChenRuby Chen, 5 years ago (edited 5 years ago )

    This is the first email & article that I read through this morning and you totally made my day already!!! ♪♪

    1 point
  • Eytan DavidovitsEytan Davidovits, 5 years ago

    This is literally the funniest thing I've ever seen. "Nice use of inline validation! It'd be a bummer to get to the end and find out my password sucks"

    1 point
  • Fred SimmonsFred Simmons, 5 years ago

    This is really great. Kudos.

    1 point
  • Samuel HulickSamuel Hulick, 5 years ago

    @Denis Thank you for posting this!

    1 point
  • Po RithPo Rith, 5 years ago

    Lols, good one.!

    0 points
  • Ben Pujji, 5 years ago

    So good

    0 points
  • Beth RBeth R, 5 years ago

    I really liked it at first, the witty commentary and remarks were right up my alley however, the 25 images I had the click to finally get to step 2 of the process was too many to keep someone interested. After about 12 images it felt like they would never end, so I quickly clicked through to the second step. By that time I was a little irritated and frankly, bored.

    I could understand this being especially humorous to people who know you personally, and since I don't I decided not to continue reading. I didn't want to click through another 25 images per step to see what their onboarding experience was really like.

    0 points
    • Caleb SylvestCaleb Sylvest, 5 years ago

      If you haven't seen Samuel Hulick's other app teardowns than you should check them out as they are incredibly informative: http://www.useronboard.com/onboarding-teardowns/

      And it's not about the teardown being short or long, the length of the teardown is reflective of the website or app onboarding process. The added humor is only a bonus.

      0 points