The new site looks awesomely clean. It gets right down to the service they offer and doesn't distract with huge imagery or unnecessary animations. Very nice! My only wish with DigitalOcean since I moved over to their services was that they had boxes in Sydney!
I like it alot!
Interesting they went with .gif instead of video. Being 1000 × 800, pretty long, and decent quality, I expected more than 1.3mb. Anyone know how they got it that size?
My guess is that its because its only a few colors.
Worth noting that this is not a new website for everyone - they offer different sites for different stages of the user journeys it seems -
If you're a first time visitor, checking out DigitalOcean, you get this more minimal "signup portal" version of the landing page which is very much focused on the interface and getting you to fill in the form:
Then if you return or become a customer, they display the older site - https://www.digitalocean.com/signups/ which serves as a broader overview of the company and product.
They've had it this way for awhile - I'm sure they're gathering lots of interesting A/B insights on how these versions are performing and suiting different stages of educating visitors on what they're doing as a company.
I think the super-focused homepage is very exciting, a great example of "The Interface is the Product"quote, which even the most developer-focused companies are now starting to champion as market differenciators.
I'm a longtime customer and I only see the new site.
I think their new homepage is incredibly well done for the reasons you mentioned too.
You can open it in an incognito window if you want to see it. If it still doesn't work, close it and do it again– because you need to refresh your IP.
This feels like "generic tech company theme using flat icons" to me.
EDIT: I may be seeing the old site? I cannot confirm. Somebody have a screenshot of the new one?
Interested in seeing how this page does in terms of conversion compared to the old one.
Edit: wait did they change it back?
I still see the new look.
I like it. Feels light and focused - not sure about how it looks at tablet width but overall like it.
Google Chrome (latest stable) isn't displaying anything beyond the top section. .
The rest briefly appears and then vanishes. It works fine in Firefox (haven't bothered testing any other browsers). I'm also redirected to /signups/ when using incognito mode. Odd behaviour.
I like it. Feels fresh and the GIF helps illustrate the main point across: you're there to create a server in little to no time! Page feels alive and distraction-free, focusing attention on the call-to-action green button and GIF. Great work! :D
55 seconds, meh...
'Under a minute' would be a better term to use, I think.
The new website looks amazing, buy they must also change the logo ...
Footer seems messy and unbalanced to me.
Digging it, they got to the point. Any thoughts on the mobile/tablet breakpoint, though? Shoving the app demonstration to the bottom kind of feels kinda
I don't see it on the bottom, it's right underneath the sign up form for me. Seems like a logical flow.