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ASK DN: Best resources on how to user test a product?

over 8 years ago from , Designer at Square

What kind of people should we bring in? What questions should we ask? What should we look for when watching people play with the product? Etc.

Let's hear it.

1 comment

  • George DyGeorge Dy, over 8 years ago

    It really depends on the demographic you're trying to target. There's usually a core audience you have in mind, and from that you can start recruiting.

    There are places online like Ethn.io (http://ethn.io/) that help with the recruiting and organize the entire process online, but if you prefer to do actual human testing like me, I'd suggest either putting an ad on Craigslist to get live subjects or you can do the beer/coffee test. Ask people for feedback at a coffee shop or a bar and buy them a beer in exchange, that way it's inherently soliciting feedback for money, which could devalue the answers you get.

    No set of questions can be the same for any product, so you'll probably want to come up with a list of things you want to answer. They will probably have something to do with whether or not your product is easy to navigate and whether or not they see the value and use in it. I'd also probably ask for whether or not they could see themselves using it every day (or however frequent you'd like) and if they'd pay for it or for what features they'd pay for. I'd do all of this with a working prototype, whether in Keynote or as a local website that the user can actually play with because it's hard for most people to visualize experiences on paper.

    Random user testing could also provide some valuable feedback on new features, but I'd take it all with a grain of salt. Record everything, take notes, and use as necessary.

    1 point