"We obsessed creative spirits and realized they wanted more."
I honestly have no idea what that even means.
Months worth of design instantly discredited by a typo that would have taken two minutes to amend. /sigh
As much as I'm impressed by the execution of the scroll vs video, the scroll-jacking instantly makes this website frustrating and overall a terrible user experience.
The first time through I actually let the video segments play out without trying to skip ahead. After it finished I scrolled back up only to find out you actually are required to sit through each video segment every time before continuing on to the actual scrolling portion of the page.
Aaaah my scrolling!
I think Live Chat icon is a bit hard to understand, and nothing happens when I click it.
I think "Sign Up" button and social buttons should be located in different places. Now it looks like Sign Up with facebook or twitter.
Well, i broke the scroll in 2 seconds...
The reason i like chucks is that they have flat hard soles. Now the're more cushiony :( they look nice though.
The scroll jacking felt even worse on mobile..
Normally, I'm not a big fan of scroll—jacking, but the video transition between these positions is a very nice touch. Me likey!
I still don't like the behaviour, but at least there's some thought put in i.e. the scrolling is more of an initial input, like a keystroke, that just starts the next stage of the animation rather than controlling the speed of the playback.
I quite like the experience on desktop, but on mobile its awful.