And each and every one was reviewed and approved by a team of real live humans. With great taste. And great suggestions. And great ideas.
This is beyond insulting.
I couldn't believe they put that there. What a crappy way to completely discredit app developers
Along with, you know.... app designers. Lol
The tone of voice sounds off for them.
I thought this too.
To me: This comes across as defensive for Apple, which indeed is a different voice & tone.
Feels like it was written by an intern who just switched from writing SEO blog spam articles to Apple marketing copywriting. Very, very bland.
Sounds like a parody. More so than usual.
"And that’s why if it’s not an iPhone, it’s not an iPhone."
I hate the really... the only word I can think of is "masturbatory" tone of all of the text here. I know that Apple's marketing bullshit has always been insufferable but this is on another level. "Look how great we are!"
I thought the same thing. Tautologies like this are so lazy.
This CTA is amazing.
The buttons and copy there are pretty good, but the title makes me want to vomit.
I find it difficult to read, in both legibility and content. The stacked headline across four lines repeating the same words with all those punctuation marks… is a headache. I think the core idea here is fine, but saying "if it's not X, then it's not X" is just an odd way to express it.
is this serious? seems like it's some apple circlejerk
Hmmm. Great attention to detail, the animations are beautiful and well-coded.
I can't help but feel like the type was an afterthought though... on some pages the contrast is so low that it's difficult to read.
The copy is also super casual, even by Apple's standards. So it seems different from their usual work. That's not necessarily bad, but the feeling is definitely there.
It felt like John Ive was talking to me.
That's absolute baloney. The new high-end Android smartphones are arguably better than iPhone in every aspect. I, for one, will take my Nexus 6 over an iPhone any day of any week.
Too bad Apple.com isn't "absolutely simple, beautiful, and magical to use".
Every second product page is a bloated scroll-jacking car crash.
Well I guess it's pretty.
Like how the backgrounda and transitions where loading a bit slow so didn't catch the whole experience on my iPhone. Otherwise pretty normal apple marketing with a small twist. A bit defensive?
It's literally correct
The iPhone is so crap right now. Any decent Android phone with 5.1 installed is a much superior experience.
But it's not an iPhone… literally
I thought the content was great describing the benefits of an iPhone.