23 comments

  • Marc EdwardsMarc Edwards, 5 years ago

    And each and every one was reviewed and approved by a team of real live humans. With great taste. And great suggestions. And great ideas.

    This is beyond insulting.

    22 points
    • Matt BaxterMatt Baxter, 5 years ago

      I couldn't believe they put that there. What a crappy way to completely discredit app developers

      4 points
  • Stefan Rauch, 5 years ago

    The tone of voice sounds off for them.

    17 points
  • Ed AdamsEd Adams, 5 years ago

    "And that’s why if it’s not an iPhone, it’s not an iPhone."

    I hate the really... the only word I can think of is "masturbatory" tone of all of the text here. I know that Apple's marketing bullshit has always been insufferable but this is on another level. "Look how great we are!"

    16 points
  • Charlie SneathCharlie Sneath, 5 years ago (edited 5 years ago )

    This CTA is amazing.

    6 points
    • Ed AdamsEd Adams, 5 years ago

      The buttons and copy there are pretty good, but the title makes me want to vomit.

      1 point
      • Sarah NewmanSarah Newman, 5 years ago

        I find it difficult to read, in both legibility and content. The stacked headline across four lines repeating the same words with all those punctuation marks… is a headache. I think the core idea here is fine, but saying "if it's not X, then it's not X" is just an odd way to express it.

        1 point
  • Vincent WinbergVincent Winberg, 5 years ago (edited 5 years ago )

    is this serious? seems like it's some apple circlejerk

    6 points
  • Sam MularczykSam Mularczyk, 5 years ago

    Hmmm. Great attention to detail, the animations are beautiful and well-coded.

    I can't help but feel like the type was an afterthought though... on some pages the contrast is so low that it's difficult to read.

    The copy is also super casual, even by Apple's standards. So it seems different from their usual work. That's not necessarily bad, but the feeling is definitely there.

    6 points
  • Nelson RodriguesNelson Rodrigues, 5 years ago

    It felt like John Ive was talking to me.

    3 points
  • Mohsin NaqiMohsin Naqi, 5 years ago

    That's absolute baloney. The new high-end Android smartphones are arguably better than iPhone in every aspect. I, for one, will take my Nexus 6 over an iPhone any day of any week.

    2 points
  • Duncan RussellDuncan Russell, 5 years ago

    Too bad Apple.com isn't "absolutely simple, beautiful, and magical to use".

    Every second product page is a bloated scroll-jacking car crash.

    Well I guess it's pretty.

    1 point
  • Jan LehtinenJan Lehtinen, 5 years ago

    Like how the backgrounda and transitions where loading a bit slow so didn't catch the whole experience on my iPhone. Otherwise pretty normal apple marketing with a small twist. A bit defensive?

    1 point
  • Dean HaydenDean Hayden, 5 years ago

    It's literally correct

    1 point
  • Diego LafuenteDiego Lafuente, 5 years ago

    The iPhone is so crap right now. Any decent Android phone with 5.1 installed is a much superior experience.

    1 point
  • Cody IddingsCody Iddings, 5 years ago

    I thought the content was great describing the benefits of an iPhone.

    0 points