watching that video just made me wish i was watching this instead https://vimeo.com/118919656

i don't really get the clarendon or the color palette, but it seems as versatile as any graphic system of shapes and pieces of shapes? the animation is overkill, imo.

Best Olympics design language I've seen in a while. One thing did stand out...

The shape of the circle represents an inclusive world in which everyone accepts each other. The red of the circle represents the power of every beating heart.

...and, you know, the Rising Sun.

I really like the identity, a good entry in the vein of logos as visual systems, and it does really have a Japan flavour to it. The video really doesn't do it any favours, though.

I don't know how I feel about it.

I'm not a big fan of the color pallet, the logo is confusing to.

Maybe It will grow on me.

EDIT : It did, dam it is good

JUST REMEMBER SMALL CAPS WHEN YOU SPELL THE MAN'S NAME

Seriously? The combination of Clarendon, faux small caps and poor letter kerning? That intro video did not work to unify me with Tokyo, it just made me feel unsettled.

If this was for a Dutch games, I think there'd be something there. The typography is off (kerning issues alone!). If the big red dot wasn't there, I'd have no idea this was supposed to be for Japan. Where is the nuance? The reservation?

I'll also point out that while it's a 'system' I have no idea what its trying to communicate. Truncated and cropped pieces look like the leavings of a cutting-room - organized into meaningless, larger shapes? I've seen the pieces and parts = whole technique, but outside of the basic premise of any Olympic games, how is Japan different in that regard?

Oh my eyes! It looks super ugly to me, like really!

I'm quite fond of the shapes and colour palette, feels appropriately Japanese if nothing else. The logo is ok I guess, I'm not a fan of that Clarendon though.

I would have to say that I like the logo alone, but it is a bit of a stretch to get the "Olympic" vibe from it. The System developed is fun and a little retro feeling but used in a much more contemporary means. I would assume that the gold and silver in the palette are most likely from the medals won by athletes, so that's not too creative but it's at least decent hues. I really liked the opening text effects and energy, but they seem totally disconnected from the overall design system that they developed—does anyone else feel that way?

Regardless, I'm looking forward to the event. Hopefully, I can go! (Otherwise, those three semesters of Japanese I took will be worthless. Haha.)

EDIT: Oh yeah, and the typeface is way off base. Like... what?

Not even a nod to Akira... http://kotaku.com/the-2020-tokyo-olympics-were-predicted-30-years-ago-by-1276381444

This is bullshit, this is BULLSHIT!

I think it needs a better font.

Still the best emblems to me were the ones from the Munich '72, the '76 Montreal and the '80 Moscow Olympics. It went right off the cliff from then on.

http://i.imgur.com/Vdc2Csb.jpg

http://i.imgur.com/hGEsuYx.jpg

http://i.imgur.com/2CXuHVi.png

The intro video is a bit shit. But I like what I have seen of the branding so far.

interesting.....kind of a minimally-japanese thing/throwback. Can't say I see a 'T' in there really, but the multitude of options to do stuff with the shapes is good. Think my favorite part was the video word transition animations - blowing shape deterioration thing.. nice. hehe