18 comments

  • Rami JamesRami James, almost 3 years ago

    This is fucking awful.

    Wow. :(

    9 points
    • Paul BestPaul Best, almost 3 years ago

      Your comment is not constructive & very negative. Try to put yourself in the shoes of the designer, and think what it would feel like to read this comment.

      This is a community after all.

      8 points
      • Rami JamesRami James, over 2 years ago

        I upvoted because you are very, very right. The negative response without any kind of explanation is totally unhelpful, unprofessional, and uncool.

        I think that my initial response is correct though. The logo and brand are weak and certainly below par for what I expect from a huge company like Runkeeper.

        1. The old logo was not hugely original, but it was very clear. http://www.markcarey.com/images/RunKeeper-Logo.jpg
        2. The new logo's mark is not obvious.
        3. The new logo's mark is hard to read as an R.
        4. The new logo's mark has small "shadow breaks" which I'm sure are cut out if it is printed at a small size (or stitched).
        5. The logo mark and the typeface selected (or created) for the "runkeeper" text fit together poorly. They seem very stylistically distant.
        6. The colors chosen are very bland, and very corporate.

        Mostly, I just don't think it seems like a professional job. I'd love to see some of the other materials created for the brand beyond the logo.

        0 points
    • Todd SielingTodd Sieling, almost 3 years ago

      Say why, otherwise it's just opinion, and everyone already has one of those :)

      3 points
  • Tom WoodTom Wood, almost 3 years ago

    I thought it was a balloon animal..

    Seriously though I thought it was a skipping rope.

    7 points
  • Chris Aalid, almost 3 years ago

    Seems like they're moving from an athletic-focused brand to something designed to draw in more casual runners.

    3 points
  • Sean O'GradySean O'Grady, almost 3 years ago

    This looks so lazy.

    3 points
  • Oscar P.Oscar P., almost 3 years ago

    The mark and type doesn't feel like they belong together at all, and the typesetting bothers me a lot. Hope they can iterate on it.

    With that said the new website is a pretty huge improvement.

    2 points
  • Russ BrownRuss Brown, almost 3 years ago

    Oh its a shoelace!

    1 point
  • Kevin KwaKevin Kwa, almost 3 years ago (edited almost 3 years ago )

    I think it's too drastic a change (see what happened with AirBnB). Whenever you do something like this, it potentially alienates the existing community of users.

    While you can see where they are going with this, IMO it's a bit too sudden, and the cute/casual factor is overdone.

    I think Starbucks did a good job in the evolution of their brand. Something that other companies should learn from.

    Starbucks Logo Evolution

    1 point
  • Andy ChipperfieldAndy Chipperfield, over 2 years ago

    It does work on a couple of levels; at first I thought it was a route, then i saw the shoelace; but yeah, once you see balloon animal it's hard to go back.

    It seems quite forced with shoelaces not tending to behave like that, and the shadow cuts are a bit awkward.

    As a runner and a designer, I'm split.

    0 points
  • Justin YoungJustin Young, almost 3 years ago

    You have to run with your phone?

    0 points
  • Dan Boland, almost 3 years ago

    I think that while the "design" is better, the metaphor is lost in the new design. With the old logo, you got that it was for running immediately. Not so with this.

    0 points
    • Todd SielingTodd Sieling, over 2 years ago

      That might be a reflection of them narrowing into a more specific audience. There are lots of apps that are just about running, they're looking to focus on a certain type of runner and goals. While there's some stuff that doesn't look the best for my taste, I can see this as a more casual, inviting positioning.

      1 point
  • Brad McNallyBrad McNally, almost 3 years ago

    runk eeper

    0 points
  • Conlin "Wuz" DurbinConlin "Wuz" Durbin, over 2 years ago

    I'll just say, I really like it. It's a little cutesy, but as a casual runner that uses Runkeeper, I think it translate well to what I get from there service. Overall I think it is a very defining brand, something the app lacked before.

    0 points
  • Joe Crupi, over 2 years ago (edited over 2 years ago )

    Logo image: Could be improved

    Logo text: Horrible

    I think the change is a positive one for the better.

    I know what I would choose if I was able to rewind a few years and choose between the kinda-cleverish shoelace vs. predicable-boring running dude.

    0 points
  • Dean HaydenDean Hayden, over 2 years ago

    Forget the type (which could be improved on, a lot), the logo mark is missing one crucial element; movement. It's a lace that's been dropped on the floor and randomly formed an "R".

    0 points