This is fucking awful.
Your comment is not constructive & very negative. Try to put yourself in the shoes of the designer, and think what it would feel like to read this comment.
This is a community after all.
I upvoted because you are very, very right. The negative response without any kind of explanation is totally unhelpful, unprofessional, and uncool.
I think that my initial response is correct though. The logo and brand are weak and certainly below par for what I expect from a huge company like Runkeeper.
- The old logo was not hugely original, but it was very clear. http://www.markcarey.com/images/RunKeeper-Logo.jpg
- The new logo's mark is not obvious.
- The new logo's mark is hard to read as an R.
- The new logo's mark has small "shadow breaks" which I'm sure are cut out if it is printed at a small size (or stitched).
- The logo mark and the typeface selected (or created) for the "runkeeper" text fit together poorly. They seem very stylistically distant.
- The colors chosen are very bland, and very corporate.
Mostly, I just don't think it seems like a professional job. I'd love to see some of the other materials created for the brand beyond the logo.
Say why, otherwise it's just opinion, and everyone already has one of those :)
I thought it was a balloon animal..
Seriously though I thought it was a skipping rope.
Seems like they're moving from an athletic-focused brand to something designed to draw in more casual runners.
This looks so lazy.
The mark and type doesn't feel like they belong together at all, and the typesetting bothers me a lot. Hope they can iterate on it.
With that said the new website is a pretty huge improvement.
Oh its a shoelace!
I think it's too drastic a change (see what happened with AirBnB). Whenever you do something like this, it potentially alienates the existing community of users.
While you can see where they are going with this, IMO it's a bit too sudden, and the cute/casual factor is overdone.
I think Starbucks did a good job in the evolution of their brand. Something that other companies should learn from.
It does work on a couple of levels; at first I thought it was a route, then i saw the shoelace; but yeah, once you see balloon animal it's hard to go back.
It seems quite forced with shoelaces not tending to behave like that, and the shadow cuts are a bit awkward.
As a runner and a designer, I'm split.
You have to run with your phone?
I think that while the "design" is better, the metaphor is lost in the new design. With the old logo, you got that it was for running immediately. Not so with this.
That might be a reflection of them narrowing into a more specific audience. There are lots of apps that are just about running, they're looking to focus on a certain type of runner and goals. While there's some stuff that doesn't look the best for my taste, I can see this as a more casual, inviting positioning.
I'll just say, I really like it. It's a little cutesy, but as a casual runner that uses Runkeeper, I think it translate well to what I get from there service. Overall I think it is a very defining brand, something the app lacked before.
Logo image: Could be improved
Logo text: Horrible
I think the change is a positive one for the better.
I know what I would choose if I was able to rewind a few years and choose between the kinda-cleverish shoelace vs. predicable-boring running dude.
Forget the type (which could be improved on, a lot), the logo mark is missing one crucial element; movement. It's a lace that's been dropped on the floor and randomly formed an "R".