Very cool. I've stumbled across Lefft before, great work.
Have you done much consultancy as a service in the past? or is this a leap?
Thanks Aaron! There has always been a UX/design consultancy aspect to most of my projects anyway, and I particularly enjoy critiquing apps, giving recommendations and brainstorms. I'd like to do a lot more of that, so that's what this page is about.
Paddy, the beginning of your site is pretty text heavy.
Your headline copy is more about you than the benefit you provide. "Hire Me as Your Design Consultant" may mean something to a designer, but often it won't to a target business. Even if you are working with companies that have worked with design consultants before, I'd recommend shifting the language to put it in terms of customer value (this goes for all copy ever). Here's a rough rewrite of your headline: "Your site is broken. I can help you fix it." Whatever you write, make sure it answers who you are and why I should care.
It seems like you're trying to educate folks about what the design process is. Given your client list, it seems like the folks you work with often already have a good idea about what the process is. Do you need to do as much education as you are doing?
If the answer is yes, could you make it more interactive? I've occasionally seen cool things done with http://www.typeform.com/ that helps make your content more interactive. Of course thats one of about a billion permutations of good solutions.
Your portfolio is fairly hidden. While I can think of good reasons not to lead with your portfolio, I don't think this approach is successful for you at the moment. Inexperienced clients--the one it seems your site is designed for at the moment--may need to see you can make pretty things before they want to work with you. Even if it's not the primary value you deliver, knowing you contribute to a final product that is beautiful is probably the first consideration for inexperienced clients--and still important for experienced ones.
I would also curate the site more--you have a really groovy client list and recommendations that would make me want to work with you. But there are so many of them I don't know where the best place is to look to get a sense of who you are as a designer. Also your (impressive) client list is buried at the bottom of your site! I'd devote space to the 1-3 projects you're really proud of, and then let users find more info if they really want it. Or make it clear that these are just a few of your many wonderful projects and let people get in touch with you for more.
I like your about me--it makes me feel like I actually know what you are about. It does a better job of selling me than your current opener. Generally speaking, I would take the order of elements on your page and completely reverse them.
Hope this helps man! It looks like you've done a lot of great work. Here's to you doing even more. Cheers!
Thanks for the detailed feedback Brendan! Some really interesting thoughts here. The copy is something I've been refining, and will continue to trim down where I can. Reworking the intro to focus more on customer value is a great point.
It's true, most of the projects in my portfolio have been for clients familiar with design, but for my consultancy work I'm also targeting people who aren't so aware of the benefits, so I need to include some education here.
I toyed about with the structure of the page a lot, chopping and changing the sections. Indeed I tried leading with the portfolio at one stage, but I feel the order of 1. 'Here's what I'm offering', 2. 'Reasons why you should choose me', 3. 'Get in touch' worked so much better than the alternatives I tried out before. Plus, a big point is that most people will reach this page from my portfolio, so they'll have already seen my work. This page is serving a different purpose than my main portfolio, so that's why I structured it in this way and didn't lead with examples of my work.
I curated the list of featured projects down to the ones which I'm particularly proud of, but also I wanted to have enough on there to show the variety of work I've done. I don't want to limit it to 1-3 projects and then have potential clients not see something close to their product and think 'ah, I guess this guys doesn't do X so he isn't for me'. The number of projects on display here felt right to me.
Thanks again for the feedback! Really appreciated.
Glad you found some of that useful. Thanks for a thoughtful response. Last thing I'll add:
The order of: 1. 'Here's what I'm offering', 2. 'Reasons why you should choose me', 3. 'Get in touch'
Is still all about you. Consider: 1. These are the problems you are facing 2. Here's how others have transformed their business through great design 3. I could get results for you too
Good luck man!
Dude! Always nice to see a fellow Irishman on here!
What brought you to Belgium? What's it like living there?
Nice site btw. I like the light feel. The font colors are a bit light for me though. I think the Future PT is not a great choice for longform text either. But I'm a party pooper about that stuff :)
Thanks for the feedback Colm! Belgium is great. Beer and waffles. What more could you want? :)
Welcome back to Belgium, always loved your work.