Hans couldn’t agree more with you. I believe design is kind of science. A designer can bear the role of inventor/artist/engineer/worker/businessman etc. Like a mold to sculpt. If a movement includes an aesthetic concern it doesn’t make it only ‘art’. Since we’re talking about design, it could be done as art as well. But this completely another thing. And we’re both on the right track that we are not discussing ‘art of design’.

The thing that I want to expand is uniqueness. This is needed. Not everyone is under burden of inventing but someone have to do it. If it was not Dieter Rams, there wouldn’t any products of braun, which also follows apple products. Same goes for Saul bass. The lack of realism in compositions.

Avoiding the lack uniqueness would end up horrible results in time. For example let's get back to the time when Archer Typeface released. It's a masterpiece. If you've used it it would magically enhance the design. So everyone bought it, used it over and over. Now when I see an archer font, it reminds me comic sans.

I believe ‘trended’ visual designs, is just working. Not caring about ‘software battles’ is creating. And that’s when you turn into a creator (to consumed for other people) which is nature of this job. Uniquely won’t contribute to usability but it contributes new ‘trends’ to consumed.

Ouch. Sorry for the 'wall of text'. I just got carried away when I had a chance to have a decent peaceful discussion <3