Full screen sign up banner popped up as I started reading the article. Could be a great, interesting, insightful piece of writing but I will never know.
You haven't been on Forbes' or BI's websites lately have you? It's OK when a big, wealthy corporation does it. It's spammy when someone still writing from his bedroom does it. Right?
And where did he mention that he's completely fine with large sites such as Forbes using fullscreen banners?
I hate popups like this too but I can see why small sites would want to use them while making their measly earnings trough advertisements. There's no reason to be so aggressive about it however.
When your post's about "UX lessons" I don't care if you're a blogger or multinational news corp – you're doing it wrong.
What is DN's thoughts on the quality of this article? How strong is the content? Can you operationalize the material in your own work?
the ending left me feeling as if I hadn't wiped after going to the bathroom.