Can someone explain to me why they are doing a guideline at all?
My guess is to support companies making enterprise applications for iOS. Many enterprise companies lack design teams and can benefit from resources like this one.
I'm not on the team making it directly but we use aspects of it. General idea if you look up ibm.com/design is that the company as a whole is embracing the design perspective across their enterprise software. While much of what IBM is doing isn't consumer facing (we're not the next snapchat), there are still hundreds of applications and millions of customers...so why not make those older enterprise applications useful, beautiful and at least mildly pleasant? Definitely not perfect yet but rome wasn't built in a day?
Got it, I wasn't super aware of their enterprise software efforts aside from the apps they worked on with Apple.
It is good that a brand such as IBM to relate more on Design, not only on the brand level.
Paul Rand would be delighted, and surprised.
Ah, you should check out www.ibm.com/design they've been doing some fun stuff for the last two years in the realm. Definitely still hiccups but, I guess I'm hopeful. NIck is right above in that some of the work is for people doing work with IBM software (like, if you check out Bluemix, some of their styles are for people making apps on top of the Bluemix platform) but some of it is also for the myriad of applications that IBM creates/still covers and making sure they can easily update/change.
This is such a load of wank. There's no reasoning attached to the motion design. It's surface level. Fuck
I find the videos they use to "justify" their nav drawer and loading spinner animations to be silly.
I love the idea behind it, but I don't see a very strong connection between the two. Also, seems like it could amount to a very fragmented and possible confusing set of animation styles if taken to the logical limit.
Exactly! Amazing idea but it feels forced.
Not directly on the team doing it but I like to think its akin to a generalized parti? Of course across the wider portfolio of products there will be differences in products, but the long-term hope is that you'll have a look and feel within both the motion and visual design that leaves users thinking "this is IBM". Sorta like how you can see a building made by Zaha Hadid, and even if its drastically different from the next one and really doesn't use any of the same exact elements, it has an overall look and feel that leaves you thinking "this was made by Zaha Hadid".
The disgruntled techie me in me also says "Well the devs had to pick some sort of bezier curve for their easing movement, so lets lay out one thats mechanical rather than linear or goofy."