31 comments

  • Martin LeBlancMartin LeBlanc, 2 years ago

    I feel this is a huge upgrade of their brand. The old logo was always a bit odd and the Tech part felt dated. Good call by the Logi people.

    11 points
  • Philip ThomasPhilip Thomas, 2 years ago

    I feel like the brand video needs an epilepsy warning

    8 points
  • Jorge ManchenoJorge Mancheno, 2 years ago

    logitech logo

    Can't unsee that from the new logo.

    8 points
  • Daniel GoldenDaniel Golden, 2 years ago

    What's that? You guys thought you'd beat Catalin to the draw on this post to DN? A common mistake, don't feel bad.

    Catalin, I see you've still got it.

    6 points
    • Catalin Cimpanu, 2 years ago

      Thank you!

      Fun fact: I work at a news agency and I forgot to tell our Tech News editor about this. Of course I posted it here first! He wrote about it 6 hours later when everybody else heard and covered the story already. #facepalm

      2 points
  • Taulant SulkoTaulant Sulko, 2 years ago

    Reminds a lot of the Lenovo rebrand. Geometric sans serifs and bright colours are in you guys.

    4 points
    • ChrisArchitec t, 2 years ago

      man yeah, we seem to be entering a full-on era of overtly consumer-friendly indistinguishable tech logos. Feels like out of standard sci-fi 21st century future world visions

      0 points
    • Emanuel SerbanoiuEmanuel Serbanoiu, 2 years ago (edited 2 years ago )

      It seems there is a trend going with these vivid colors but I still associate them with cheap products. Maybe because of WP Nokia phones.

      0 points
  • Aaron SagrayAaron Sagray, 2 years ago

    Good for them! I designed their website years ago, and even then the, "So… how about that logo…" was a discussion we tried to force.

    3 points
  • Hüseyin YilmazHüseyin Yilmaz, 2 years ago

    Sorry but no! recognition value: 0 Everyone must learn the logo again. Why did you delete the figurative mark?

    3 points
  • Nick ZakharNick Zakhar, 2 years ago

    Yeesh, that video gives me a headache.

    Nice flat branding with a few cool applications though, I dig it.

    2 points
  • Pasquale D'SilvaPasquale D'Silva, 2 years ago

    Much better logo.

    but.. holy shit on a bun. That is some PAINFUL video editing.

    2 points
  • Daniel SieradskiDaniel Sieradski, 2 years ago (edited 2 years ago )

    i for one am glad to see they've ditched the hideous monstrosity they've clung to for 30 years. i am not, however, thrilled with what it's been replaced by, as the type is not particularly distinct and the smile under the g is derivative.

    1 point
  • Drew ShimomuraDrew Shimomura, 2 years ago

    But how the heck do you pronounce it!?

    1 point
  • Blake SimkinsBlake Simkins, 2 years ago

    What about that brand video? Wow.

    1 point
    • David DilibertoDavid Diliberto, 2 years ago

      Love the brand video! Cool to see a company using the typeface Brown in something. I have been trying to sell a client in on it for forever.

      1 point
    • Jordan KoscheiJordan Koschei, 2 years ago

      My favorite part is when I thought I was about to have a seizure

      4 points
  • Bevan StephensBevan Stephens, 2 years ago

    Hello.

    0 points
  • Cody IddingsCody Iddings, 2 years ago

    Awesome. and BROWN!? The typeface is to die for.

    0 points
  • Diesel LawsDiesel Laws, 2 years ago

    Very interesting. I like the updated logo, I think it will definitely help their brand. That video though...it's a little bit Microsoft vs Apple iPod ads. It's not bad, but it just lacks their own personality, instead doing the 'rainbow' approach that seems to be across a lot of items these days.

    0 points
  • Aubrey JohnsonAubrey Johnson, 2 years ago

    That's how you rebrand.

    0 points
  • Daniel MuiDaniel Mui, 2 years ago

    Im indifferent over the logo itself, it's everything else that I'm loving about it. It's giving Logitech such a vibrant, loud and colourful voice which is a breath of fresh air in a market that is somewhat lacking in those departments.

    0 points
  • Matt ClarkMatt Clark, 2 years ago

    Yeah this is amazing. really great work.

    0 points
  • Ruban KhalidRuban Khalid, 2 years ago

    Love the new logo, reminds me of http://www.meetup.com/gluglondon/

    0 points