I feel this is a huge upgrade of their brand. The old logo was always a bit odd and the Tech part felt dated. Good call by the Logi people.
I feel like the brand video needs an epilepsy warning
Can't unsee that from the new logo.
What's that? You guys thought you'd beat Catalin to the draw on this post to DN? A common mistake, don't feel bad.
Catalin, I see you've still got it.
Fun fact: I work at a news agency and I forgot to tell our Tech News editor about this. Of course I posted it here first! He wrote about it 6 hours later when everybody else heard and covered the story already. #facepalm
Reminds a lot of the Lenovo rebrand. Geometric sans serifs and bright colours are in you guys.
man yeah, we seem to be entering a full-on era of overtly consumer-friendly indistinguishable tech logos. Feels like out of standard sci-fi 21st century future world visions
It seems there is a trend going with these vivid colors but I still associate them with cheap products. Maybe because of WP Nokia phones.
Good for them! I designed their website years ago, and even then the, "So… how about that logo…" was a discussion we tried to force.
Sorry but no! recognition value: 0 Everyone must learn the logo again. Why did you delete the figurative mark?
Yeesh, that video gives me a headache.
Nice flat branding with a few cool applications though, I dig it.
Much better logo.
but.. holy shit on a bun. That is some PAINFUL video editing.
i for one am glad to see they've ditched the hideous monstrosity they've clung to for 30 years. i am not, however, thrilled with what it's been replaced by, as the type is not particularly distinct and the smile under the g is derivative.
You're being kind
But how the heck do you pronounce it!?
law - jee
logic tech without the c in logic
What about that brand video? Wow.
Love the brand video! Cool to see a company using the typeface Brown in something. I have been trying to sell a client in on it for forever.
Brown is great, the video is not.
Your right, I watched 15secs at first with no sound. It is kinda corny with bad keying out of people against the background.
Is it Brown? I'm pretty sure Bobby Tannam did the type. Maybe based off of brown? Edit: Sorry can see now that the webfont is brown bold
My favorite part is when I thought I was about to have a seizure
Awesome. and BROWN!? The typeface is to die for.
Very interesting. I like the updated logo, I think it will definitely help their brand. That video though...it's a little bit Microsoft vs Apple iPod ads. It's not bad, but it just lacks their own personality, instead doing the 'rainbow' approach that seems to be across a lot of items these days.
That's how you rebrand.
Im indifferent over the logo itself, it's everything else that I'm loving about it. It's giving Logitech such a vibrant, loud and colourful voice which is a breath of fresh air in a market that is somewhat lacking in those departments.
Yeah this is amazing. really great work.
Love the new logo, reminds me of http://www.meetup.com/gluglondon/