Very much like sofa.com
While this certainly looks cool, I think the comparison to Warby Parker is odd. To me they are not at all alike.
Site looks so nice it makes us want to buy :) Any discount codes for us DN folks?
I haven't seen a lay-by (lay away?) option in eCommerce before, so that "pay over time" option is a really interesting pattern.
EDIT: Also, that 3D product spin is silky smooth.