Very nice and neat idea. I think the hero copy needs to change; probably needs to be more obvious "control your power sockets with your phone" (yes, I am no copy writer but you get the gist).
The "buy now" button could sit in the header as it's current position feels a bit presumptuous, a "find out more" would be more useful I feel.
Planning to launch outside the U.S.? (live in the UK)
Hey Dean, thanks for the feedback!
I agree - the copy on the hero CTA is a bit much, might change up the language there. The modules below the hero are there to help the user explore and find out additional information. But I might consider rejiggering them to make the hero emphasis the features pages rather than the store pages.
Unfortunately we don't have a timeline for launching in the UK yet. Currently we're focused on our V1 launch in US/Canada.