Oh no. Why Mini, why?
I know they must have already think this through and through, but it seemed to me they were just trying to go with the flat trend. Which is kinda sad since the flat logo is really just flat; losing it's sophistication and charm.
I can't imagine a flat modern designed car. I think cars need the details, the leather seats, the chromes, the tiny little detail that makes them sophisticated. So why shouldn't the brand reflects and celebrates these values?
I agree. I feel like this flat logo completely ruins the sophistication feel of the mini brand. It cheapens it. Who makes these decisions, and why do companies pay them so much?
Something tells me they've recently hired a new designer that's been hanging around too much on Dribbble....