"...you’ll have really great user experience designers who think the term is bullshit and actively seek to distance themselves from the [user experience] terminology."
Bingo! Golden stuff, right there. The rest of the article is pretty on point, too.
Non-unicorns always butthurt over the existence of unicorns. It's not bullshit, it's a huge money, resource and time saver for small teams, especially startups with limited budgets.
I was coming to say something like "spoiler alert: your UX designer is your unicorn", but you nailed it down pretty tight.
You guys should watch the John Gruber's The Auteur Theory of Design... It's not a good strategy to strive for ONE amazing element. No matter how good, that's never enough for success. Hence "unicorn" is the team point.
I agree that bringing on a unicorn is a HUGE asset to a small startup.
But to be fair, he's not saying they don't exist--he's just saying most entrepreneurs won't find one, let alone convince them to work for their company.
You are missing something here. Many unicorns are that because they have a lot of experience in many different roles. They understand business and how pieces fit together. Yeah, if you are an all-arounder and did it all by yourself in the garage - understood.
If you have someone that has grown with the web in real-world circumstances, that understands how the pieces fit together both from a technical and business perspective, you might want to give them another look. They can tell you want is easy, what is hard, they know how to communicate with different departments and can switch hats in a pinch. The industry has seen a tremendous amount of change and someone with a broad perspective can be a great asset.
And, as has been stated already in this thread. They can save you a bunch of money.
What is an unicorn? A guy that the company let do his job without intromission?
great UX designers are hot property right now. Just the other day, I helped someone look for an awesome UX designer for mobile
I would argue that great designers in general are always "hot property". I can't think of any really A-level talent I know or is in my network that's ever struggled to find work. Even in the "down times".
Sometimes I think that what's been happening is that people/clients/companies have become more educated on good design... where people they may have hired a decade ago simply don't hack it any more because THEY are more knowledgeable about things.