That is one pretty site.
I do miss a bit more "Slack"-look. Perhaps more use of the colors from the logo instead of the more generic blue.
+1 that. This looks like something almost out of desk based on colors. Seems they may be moving away from the previous colors?
Such a shame.
There are so many elements to play around with:
I'm thinking that they already have a pretty good strangle-hold on the design agency / creative market. This colorful / angled style appeals to us for sure, but could scare away some of the more "straight laced" corporations / businesses. I'm guessing they went a slightly more traditional approach to try and appeal to that market now.
Sometimes Purpose > Aesthetics
I completely agree. It’s the same dilemma that we’re currently struggling with at my company for our rebrand (we want to be fun, but not too fun, buttoned up, but not too buttoned up).
woof. going super generic with that.
A/B testing 2 wholly different things is a farce.
What will you learn? Sure, one is better than the other, but how can you tell the colours, visuals and button placement is any good if you put a wholly different message atop it? And vice versa, of course.
Just my two cents.
It's an easy way to make large changes while still making sure your conversion rates increase. It's hard to go from A -> B with incremental changes. Once they have a winner from this test, you can be sure they will go ahead and A/B test the smaller intricacies.
While I see what you mean, I don't think there's much to be learned other than "A worked better than B" or the other way around.
You can't really say "having a more personal headline worked better", or draw any other meaningful conclusions.
You're right that its best to test small changes but they're probably just trying to confirm that conversion rates arent lower with the new design.
What happened to selling the innovation, not the product? This approach seems to be the antithesis to Butterfield's 'We don't sell saddles here' article.
The best approach is the one that converts best.
I don't suspect they are A/B testing, but rather are eventually moving to a revamped visual style.
Has anyone recently created a team and seen the new team creation/ join screen?
This is what shows up now:
That seems inline with the visual style of the new landing pages being tested above.
Personally, I'm not a fan of childish illustrations for business products, these have that Fiverr feel to me, but can appreciate what they're trying to do.
I also agree with what one poster said above.
Neither marketing site/ landing page really does the product itself justice.
The feature block with 6 features and all that text to read, leaves one feeling a bit confused as to what to focus on. Those big bossy Lato Black headlines are overpowering.
With such a rabidly insane, loyal following, seems like getting those customers faces and stories front and center, might make more sense at this stage of the game along with actually showing the product itself and stepping people through the product versus throwing a feature block at them.
Not bad, but I don't like the product page header image. It's the only stock image on the site. Everything else is illustration based. Also, I'm sick of looking at people typing.
That's the old version. Not sure if you know that.
This is the page I'm talking about Product Page.
Oh, alright. Just making sure.
Why this is news?
Oh wow. That's bad. Looks like a wordpress/bootstrap template.
Well it surely doesn't have the wow factor of the aweeeeesome product itself, but in general it's more informative and clear than the previous one.
I really don't like the headline.. tagline.. slogan.. wtv.. is just meh.. with the growing number of slack communities and people using for personal/friends communication (myself included [yap i have friends without facebook, what are the odds?]) I guess it isn't just "for teams", but they have real data and are one of the most growing companies of today so I also guess they know what they're doing.
Note: duplicated the nav code just to make that scroll animation.. Bad boys.. bad boys..
Don't know if it's a/b testing or just straight targeting different groups.
Looks very "Stripe-Like" to me :) which I guess is always a good thing.