Content from a talk I just presented on concerns and ideas that are at the front of our minds at my design shop, FORM.
As "makers of things for other people", I feel there's a big gap in our understanding on what those people truly value, and how well we're currently meeting those values in the design of our products.
Today, most of our early design decisions are based upon pretend use of pretend things. It’s only when our ideas meet reality – usually when a product or feature ships – that we truly learn what, if anything, people find valuable about them.
The link above includes a video and article from the talk, that walks through need - and now opportunity - to greatly improve the information we base our design decisions upon. Specifically how we can build design experiments that feel like 'real things' so we can observe their use in the real world.
I'd love to hear your thoughts on if, and how, these concerns play out in your work.