Reminds me of my Technics SL-V5.
I actually remember seeing that in RL.
But if you're really interested in a good turntable, invest in a Linn Sondek LP12. I've always wanted that turntable but could only afford a Rega 3/RB300 tonearm and an Audio Technica AT-OC9 cartridge a few years ago. Now all my music are on iTunes/macbook (streaming music is still region dependant) . My life is too nomadic to even contemplate anything physical.
It would probably make more sense had the tonearm been linear tracking instead of the regular pivot version. I don't know how many people are aware of the intricacies of setting up phono cartridges/needle so that it would read the grooves properly and to not damage them in the long run. Hopefully the guys behind this project got all this figured out and the reason they're resorting to pivot am is the cost required to build a proper linear tracking am.