8 comments

  • Jim SilvermanJim Silverman, over 5 years ago

    such a missed opportunity.

    clippy

    23 points
  • Victor Ware, over 5 years ago (edited over 5 years ago )

    Steve Ballmer's explanation for this logo is the best (hilarious)

    "You get the sea of Clippers wrapping around and embracing L.A., probably really important for me as a Seattle guy to make sure people know we love L.A. and we're here for the long run," he said. "You get the nautical theme, the ocean, harkening back the Clippers and where we came from. You have silver around every one of the letters, the silver lining in the Clipper cloud as we look to tomorrow and the bright future that we hold. And we put black in as another color because I think most people think black is a hip, modern color."

    LOL what?

    7 points
  • Sean O'GradySean O'Grady, 5 years ago

    It looks like the cover of an EA Sports game

    3 points
  • Paul BestPaul Best, over 5 years ago

    Even comparing only against the visual brands of professional sports teams, I find this very unappealing.

    The 7-Step-Paul-Rand-Logo-Test https://medium.com/entrepreneur-s-handbook/the-7-step-paul-rand-logo-test-5c7b546af17b

    1. Is it distinctive?
    2. Is it visible?
    3. Is it adaptable?
    4. Is it memorable?
    5. Is it universal?
    6. Is it timeless?
    7. Then, when you have said “yes” to everything above, ask this final question: is it simple?
    3 points
    • Dennis KimDennis Kim, 5 years ago

      That's the exact thing I was thinking about when I saw the new Clippers logo.

      0 points
  • Al HaighAl Haigh, 5 years ago

    Gah!

    0 points