such a missed opportunity.
Ok that's amazing in so many ways.
Hahaha, awesome pun... Love it. :D
Steve Ballmer's explanation for this logo is the best (hilarious)
"You get the sea of Clippers wrapping around and embracing L.A., probably really important for me as a Seattle guy to make sure people know we love L.A. and we're here for the long run," he said. "You get the nautical theme, the ocean, harkening back the Clippers and where we came from. You have silver around every one of the letters, the silver lining in the Clipper cloud as we look to tomorrow and the bright future that we hold. And we put black in as another color because I think most people think black is a hip, modern color."
It looks like the cover of an EA Sports game
Even comparing only against the visual brands of professional sports teams, I find this very unappealing.
The 7-Step-Paul-Rand-Logo-Test https://medium.com/entrepreneur-s-handbook/the-7-step-paul-rand-logo-test-5c7b546af17b
- Is it distinctive?
- Is it visible?
- Is it adaptable?
- Is it memorable?
- Is it universal?
- Is it timeless?
- Then, when you have said “yes” to everything above, ask this final question: is it simple?
That's the exact thing I was thinking about when I saw the new Clippers logo.