Hey hey DN,
I know there tend to be a lot of posts here asking "what should I charge" or "what should my salary be" for such and such, but I was hoping this one would be a little different in its specificity. I'm new at the business, but I've been doing odd design jobs on a freelance basis for a couple of years, and recently things have been picking up. I'm finding that I've needed to grow and learn more about the business side of things. I'm fairly comfortable with my hourly rate and how to price projects based on that rate, but today I got an inquiry that's asking me to price a project in a pretty unfamiliar way, and I'd like to hear how you all might outline a process for approaching this one. Here's the inquiry:
"We are thinking of bidding on a project that would require: 1. Development of a name, logo image, tagline, font family and color palette for the Initiative that reflects brand attributes ascertained via the input and feedback process (which we would manage with your input) 2. Development of a brand standards guide; 3. Provision of all versions of the brand’s digital graphics files in all commonly used formats, including but not limited to .jpg and .eps; 4. Design elements for a public-facing Initiative website that meets the objectives of the needs assessment developed in No 1, above; 5. Development of approximately 10 category and subject-matter icons to be used in various online and offline materials; 6. Development of a template for an email newsletter, to be housed in the Initiative's Constant Contact account."
The person is asking for an estimate here based on the above information and a reasonable timeline. Obviously, I think I need to ask more questions (eg "how many 'design elements' are we talking, here?"), but I'd love to hear your thoughts. I'd like to have a little "process document," as it were, about pricing this sort of branding project.