...a new kind of Apple. Steve Jobs would not have allowed this.

I really liked Marco Arments take on this:

Apple doesn’t do this.

Apple executives rarely speak publicly outside of Apple events, especially for live interviews. One of the highest-ranking executives of the world’s highest-profile company being subjected to questions, unprepared and unedited, in front of a live audience full of recording devices, is rarely worth the PR risk: the potential downside is much larger than the likely upside. Do well, and a bunch of existing fans will like you a bit more; do poorly, and it’s front-page news worldwide.

Both Apple and Phil Schiller himself took a huge risk in doing this. That they agreed at all is a noteworthy gift to this community of long-time enthusiasts, many of whom have felt under-appreciated as the company has grown.

It's truly an honor to watch a master in his work like Phil Schiller do what he knows best: represent the Apple brand.