3 comments

  • Daniel GoldenDaniel Golden, over 6 years ago

    ...a new kind of Apple. Steve Jobs would not have allowed this.

    1 point
  • Cenk ÖzbakırCenk Özbakır, over 6 years ago

    I really liked Marco Arments take on this:

    Apple doesn’t do this.

    Apple executives rarely speak publicly outside of Apple events, especially for live interviews. One of the highest-ranking executives of the world’s highest-profile company being subjected to questions, unprepared and unedited, in front of a live audience full of recording devices, is rarely worth the PR risk: the potential downside is much larger than the likely upside. Do well, and a bunch of existing fans will like you a bit more; do poorly, and it’s front-page news worldwide.

    Both Apple and Phil Schiller himself took a huge risk in doing this. That they agreed at all is a noteworthy gift to this community of long-time enthusiasts, many of whom have felt under-appreciated as the company has grown.

    0 points
  • Michael Lyons, over 6 years ago

    It's truly an honor to watch a master in his work like Phil Schiller do what he knows best: represent the Apple brand.

    0 points