Nobody in the publishing world should be worried about this. This should force advertising companies' hand and cater to the content publisher's needs. If I own a website and pour over every pixel and every piece of content to make sure it's a great experience for the reader, then open up a rectangle where any ad publisher can inject whatever shitstorm of an ad they want, it ruins everything I've worked hard for.
Good content creators have always found a way to support their business with meaningful, somewhat-transparent ads. Podcasts are a good example. You'd probably turn your podcast off if it went into an audio ad that was a screaming car salesman. Instead, it's your trusted host giving you their suggestion on a product to use. Sure, it's a paid sponsorship, but it feels different and blends in nicely to the rest of the content.
This news gives the leverage back to the content creators, and I'm happy about that.
SUCKS FOR COMPLEX AND THE VERGE AHAHAHAHAHA.
But seriously, these sites have the most annoying ads...I wonder if this is part of Apple's plan to coerce publishers into getting with their "News" program, to get that 30%, or whatever the new revenue split is supposed to be.
As a publisher, we are talking about their salaries. Ads can be better designed and they can make it less annoying. TNW uses canvas ads which dont get blocked by adblockers, because they are native inhouse ads.
And I think Apple not gonna charge anything for the news app. Publisher's ads will still come inside the app.
I'm very happy with this news. The mobile browsing experience turned so shit because of the ads. I mean, most of the time I'm using the 3G/4G and I can't read an article because an ad is blocking the traffic. So yes, I'm going to be the first one to download and use it :D