Uber Brand Guide (brand.uber.com)
over 8 years ago from Kerem Suer
over 8 years ago from Kerem Suer
If you look past the usability and interface responsiveness issues, it's not a bad website. I can't help but think that they put aesthetics first here, unfortunately.
If I actually had to refer to something like this regularly, I'd prefer something quick, simple, and to the point, like http://ux.mailchimp.com/patterns
100% agree. Uber's presentation is there, but there's slightly too much "pretty" for me. Maybe I'm being overly critical though. Surely a brand guidelines site/page should let the content show off the design?
Wasn't this posted the day before?
Form over function
The prog rock of guidelines. They aren't as much a set of brand guidelines as an exercise in branding and ramping up design cred (visually at least). Fine for sharing with Joe Public but I wouldn't like to think I was using them as a reference for anything practical.
Ooh lookit! What a pretty mess!
Would you care to share why you think it is a mess?
For one, I'm still unsure if I've seen everything on the entire site!
Consider the following:
When moving through a website, it's important to have an idea of "where you are" and of how an interaction will affect said position. It's nice to know this before you interact, so you know where you'll be going.
Not only do I not instantly see what's clickable (some UI elements remained indiscernible until interacted with) but I also didn't know where said clicks would lead.
So, some parts are awesome, some parts are a bit messy.
As an example of what I liked: that change-log is great. Very useful when you're constantly referring to this.
... but then initially I didn't realize that it was a change-log and thought it was the main menu.
Hence; a pretty mess! It looks good, and there's some great ideas, but they're a bit scattered and put together slightly sloppy!
Search is very useful for a 200 words website.
oh dang- i didn't even notice there was a search box because the color difference is so subtle
Looks like this is the designer https://dribbble.com/shots/2094092-Uber-Brand-Guide
The navigation seems quite confusing for me. Some of their guides regarding legibility seem rather hypocritical considering that a lot of their website uses tiny sized fonts. https://imgur.com/COrSegr
Honestly, I like it.
Not bad for a Wordpress site. I thought it was easy to use, has easy navigation and the content is easily digestible.
Looks like they are using Material design also.
This isn't material design
So sexy.
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