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ASK DN: What do you think about our new home page design?

almost 5 years ago from , Winning.email | StarterPad.com

We've recently updated our home page - https://winning.email - and unfortunately we don't have a designer on staff, or anyone with great front-end skills, so we're not entirely sure if it's "good" :)

Any advice is much appreciated! Thanks.

19 comments

  • Account deleted almost 5 years ago

    Just some super-quick thoughts:

    1. Your CTA's in general don't stand out enough. For the one on the homepage, the text isn't bold enough... it gets lost in the "noise" of the video below it.

    2. I'd test different messages up top as well, so users have a clearer understanding of what they are signing up for. There is a disconnect. I'd test something like "Do Your Emails Reach Everyone You Send Them To?" with a CTA of something like "Let's Check" or "Find Out".

    3. On shorter pages (like "About"), make sure the grey footer always rests at the bottom of the browser.

    4. There is too much social stuff going on at the bottom of the footer. I'd narrow it to a couple channels you can focus on and build them out first... it's also weird how they aren't lined up to anything or even centered to the page. Overall, the footer feels too busy.

    5. Try making the primary action color consistent. On the main page you have a big green button, on some interior pages it's a subtle blue link, and on the email product it's a yellow button. Try making the action of getting started tied to the same color to not only stand out, but also generate a subtle pattern to the user of what links do what.

    7 points
  • Andrew McWattersAndrew McWatters, almost 5 years ago (edited almost 5 years ago )

    "...unfortunately we don't have a designer on staff, or anyone with great front-end skills..."

    Well, there's your problem. If you can't afford this, at least purchase some premium prefabs or something. This is so generic, I can't even be bothered to find out what your company provides.

    Why would I even think about using this over Mailchimp?

    5 points
    • Kane Thomas, almost 5 years ago

      Email marketing service != Email deliverability service

      We integrate with MailChimp through our "Email Booster" tool to improve on some of their functionality, but we are not their competitors. More like a partner.

      Not sure what prefabs are but we're using a Bootswatch theme.

      0 points
  • Giovanni HobbinsGiovanni Hobbins, almost 5 years ago

    I'd say it's a little generic but not bad. I'd focus on content. After reading the first few blurbs, I'm not entirely sure what problem the product solves.

    As a potential customer I'd want to know why I need this when I already have Mailschimp/Campaign Monitor.

    4 points
    • Kane Thomas, almost 5 years ago

      Good point! Our biggest issue is education, because a lot of people aren't aware that email deliverability is even a problem.

      0 points
      • Ruth BuchananRuth Buchanan, almost 5 years ago

        Harder than it sounds, I think writing your messages in a more active voice can help you with this education piece, and simplify/clarify the page. The shorter and clearer you can make your content, the easier it is to parse quickly and understand.

        For example, something like "Find and fix your email deliverability problems..." puts the reader in an active position of excellence, versus "We'll help you find and fix..." when they may not be aware they need help in the first place. This will also help shorten your lines of text.

        0 points
  • Cristian MoiseiCristian Moisei, almost 5 years ago

    Completely agree with @Andrew McWatters. When people land on a website looking as bad and generic as yours does, they will think you are not worth their time and simply click away.

    What I see is a video of someone typing (I'm doing that too, on that exact same keyboard - not very interesting), and a vague statement 'What if your emails could reach EVERYONE you send them to?' - don't they already do?

    Either hire a designer and build yourselves a proper image, or buy a theme.

    2 points
  • Jason EtcovitchJason Etcovitch, almost 5 years ago

    I agree with the video being a little too eye-catching, maybe dim it or even slow it down (but dimming would be a nicer touch).

    The main design aspect to me is the blocky amount of type lower down on the page. It's either too much text in general or too much text in such a small area. Also important is to separate that first block of text from the smaller grid of paragraphs, either with a line or image separator or having a different background color for the two different sections.

    Some other, smaller design notes:

    The "What if your emails..." banner could be a little nicer; its the first thing people see (besides the video) and it just seems very corporate and bland. Just removing the blue background and switching up the font to make it a bit more friendly would do the trick.

    That little button in the bottom right is a little too inconspicuous. Maybe have it animate in in a sort of bouncy way so that it scales up from the bottom right? I'm not sure if anyone on your staff can make that work but it would be a nice touch.

    Hope this helps!

    1 point
  • Cyrus Henderson, almost 5 years ago

    Everyone has pretty much recommended everything I would have and more. The website isn't bad It just needs a few rounds of polish. Only feedback I have is that I don't feel as If the product offering is cohesive enough try telling a story with the content.

    1 point
  • Elizabeth AdamsElizabeth Adams, almost 5 years ago

    Some good advice here. I'd suggest decreasing the max width and/or adjusting your breakpoints to make a shorter line length wherever you have lots of text. (Up to 75 characters, usually fewer, is typically thought to be good for readability.) Your content areas seem generally quite wide.

    1 point
  • Kane Thomas, almost 5 years ago

    Thanks for all the feedback! We've gotten rid of the background video and will be setting up an Optimizely split test for the image and text.

    0 points
  • Chris DroomChris Droom, almost 5 years ago

    “We help you WIN your email.”

    Having ‘win’ set in heavy capitals makes it seem a bit like a spammy competition, not a valuable service.

    0 points
    • Kane Thomas, almost 5 years ago

      Interesting... We put it in caps so it made a clear connection to the business / domain name. But we don't want people to think we're being spammy.

      0 points
  • ruggero mottaruggero motta, almost 5 years ago

    maybe there's too much text, condensed in the main section

    0 points
    • Laurie CaiLaurie Cai, almost 5 years ago

      Agree. When coupled with the confusing header (as Christian pointed out, don't your emails already reach everyone?) and unpleasant background, I already feel compelled to click away because it takes too much effort to figure out what you guys do.

      I do like the little feedback bubble at the bottom right!

      0 points
  • Nick van der WildtNick van der Wildt, almost 5 years ago

    The video is a bit busy, and I'd put some vertical spacing between the USPs. It will please users visually a lot more if you do so.

    0 points