I thought this was the actual parody video.
It's not. It's from Google.
I know! I was cracking up, because they were making complete sentences in techno-jargon, saying practically nothing at all meaningful, then I realized this was the actual Google video. Well played...
I found this video really authentic and human. Material is a really broad and complex thing. It starts out rough and incoherent because they're trying to think about how to talk about it, where to start, how to frame it. And some of them struggle. That's ok. It doesn't mean they don't understand it or know what it is. Once they get going, the meaning, significance, and complexity of it all becomes clearer. This is how people are when they talk about complex things. Even for experts, it takes a second to get a foothold.
Definitely thought it was satire at first.. Some of the designers comments are absolutely comedic based on ambiguity, but sometimes explaining design needs a little bit of fluff. It just seemed like they didn't know how the heck to explain it because they didnt get it.. Surprised Google let those in the video.
But then as it progressed, I thought it got a lot better! They should definitely cut out some of those little interview clips from the beginning.
Presumably they’re also leveraging synergies between design and technology so that anyone adopting Material Design can go to market with a positive brand identity thanks to creating a best in class user experience and...
Aw, stuff it. I don’t think I’ve heard that much vacuous claptrap since we used to play Executive Doublespeak Bingo during the mandatory all-hands quarterly results calls.
Ah, I see what you did there.
It's a bit of trolling, specially when it comes to the paper bit and lighting to simulate the shadows. they could've easily done that in 3d, instead of paper.
This is, in part, me envying them. I'd love to work in a company that gives you time and freedom to spend so much time playing with paper to recreate an interface. I think big companies do that a lot, they give designers a lot of freedom to be inspired and time to research, while most people in "regular" companies tend to work in tight deadlines, shitty specs or hard clients.
I think it's up to us to try to have a bit more of that freedom creatively, while still trying to accomplish the objective of a project in the determined deadline.
Thinks like this explain why we haven't seen anything interesting or even relevant from the app space in years. All interesting DESIGN is happening elsewhere, all that's left in that space is perpetual bullshit machines and superficial garbage.
Stop building towers made from dust to try and justify your lack of confidence in your own position.
wow bro, why so harsh?
Is google trolling us? Or do none of the designers understand their own system?
Google is having their Hooli moment.
How can they possibly be so tone-deaf?
You made me update flash for this?!
When it comes to material, I trust glass more than paper.
Maybe I'm just jaded but I really liked this video. It seems authentic and feels like a group of designers putting a stake in the ground and attempting to come up with something new & useful.
I would be surprised if we all didn't use fluffy words here and there when describing design, not because you don't know your own design system, but because expressing design thought is not always crystal clear in the moment.
However, I gotta say, great title.
Where's the parody?
Google's colors remind me of Necco Wafers. http://www.keukacandyemporium.com/uploads/2/9/7/8/29780649/s655781653114677537_p32_i2_w640.jpeg
I can appreciate Google's attempt to describe a language that helps codify interface design. It will likely make pages more accessible. However, layout, font choices and colors should be left to the inspiration of the designer.
Haha, yeah design talk can come off pretentious but i like what they're trying to do (although starting a video where you can't explain your own idea is a bit silly).
The reference framework for interface design seems to focus on reinterpreting physical objects and effects into the digital. First we had digital skeuomorphs where we used real life textures on apps, now we moved beyond that and use real life shadows. I wonder what the next step could be.
Maybe with advances in haptic technology we will see a move back to also using textures again as we will be able to mimic physical object better. Or we will move beyond shadows as well. When are the 70' coming back? I want a startrek interface design trend :D