14 comments

  • Gabriel LovatoGabriel Lovato, 4 years ago

    I love the fact that it's a bunch of little changes and details that vastly improve the overall system. Also, it's great to be able to peek a little bit into the workings of a company like FB. Thanks for sharing! And great work!

    10 points
  • Adam T.Adam T., 4 years ago

    Here's what the left-brainers have to think about such a well though-out and through design process:

    https://news.ycombinator.com/item?id=9541381

    Some gems:

    "In real life no one will notice the difference. And the favicon is now flat without a bevel. That would have taken about 10 minutes. Seems like a lot of work for nothing in the wordmark change."

    "Do minuscule changes like these actually have any impact with users?"

    8 points
    • Mike Wilson, 4 years ago

      Ahhhhh the classic child-like self-centeredness of the Silicon Valley brogrammer. The attitude often rears its ugly head when the brogrammer is confronted with a discipline outside of their own. Here is the translation:

      "I've never thought about this before. Since it's not something I think about, it must be worthless. I'm sure everybody feels exactly the same way."

      3 points
  • Hawke BassignaniHawke Bassignani, 4 years ago

    I enjoyed the section on sub-branding and not baking in the “F” logo into sub-brand logos.

    Fascinating stuff! This specific case study is going to resurface in my head every time I work on another branding project.

    4 points
  • Ben Barry, 4 years ago

    @Peter, launched the new site earlier this year. Still a work in progress, lots I want to add yet—both work and feature wise.

    4 points
  • Jonathon YuleJonathon Yule, 4 years ago

    Very robust and inspiring.

    'Tools, not rules' is a great direction for implementing brand identities. Done enough brand guidelines at this point to know the rules will always be broken and unenforceable.

    1 point
  • Joel CalifaJoel Califa, 4 years ago

    Hey Ben, this is fantastic.

    0 points
  • Zach MillerZach Miller, 4 years ago

    Nice job documenting this, Ben!

    0 points
  • Pete PetrashPete Petrash, 4 years ago

    Great read. Tightening up brand collateral for a large company like Facebook is no joke.

    Really like the photos of the new glyph in random places and formats (book spine, soda can, pizza box!); speaks volumes to the versatility of going one-color.

    0 points
  • Michael LeeMichael Lee, 4 years ago

    this is awesome!

    0 points
  • Tom WoodTom Wood, 4 years ago

    This is excellent. Top stuff. Thank you!

    0 points
  • Pete LadaPete Lada, 4 years ago

    Good stuff Ben. When did you update from DFF?

    0 points
  • Collis Ta'eedCollis Ta'eed, 4 years ago

    Really enjoyed this write up! A brand cleanup in such a huge organisation and well used service is no small feat. Executed really well!

    0 points