I love the fact that it's a bunch of little changes and details that vastly improve the overall system. Also, it's great to be able to peek a little bit into the workings of a company like FB. Thanks for sharing! And great work!
Here's what the left-brainers have to think about such a well though-out and through design process:
"In real life no one will notice the difference. And the favicon is now flat without a bevel. That would have taken about 10 minutes. Seems like a lot of work for nothing in the wordmark change."
"Do minuscule changes like these actually have any impact with users?"
Ahhhhh the classic child-like self-centeredness of the Silicon Valley brogrammer. The attitude often rears its ugly head when the brogrammer is confronted with a discipline outside of their own. Here is the translation:
"I've never thought about this before. Since it's not something I think about, it must be worthless. I'm sure everybody feels exactly the same way."
I enjoyed the section on sub-branding and not baking in the “F” logo into sub-brand logos.
Fascinating stuff! This specific case study is going to resurface in my head every time I work on another branding project.
@Peter, launched the new site earlier this year. Still a work in progress, lots I want to add yet—both work and feature wise.
Site looks marvelous Ben! And I loved the process post. Thanks for sharing!
Very robust and inspiring.
'Tools, not rules' is a great direction for implementing brand identities. Done enough brand guidelines at this point to know the rules will always be broken and unenforceable.
Hey Ben, this is fantastic.
Nice job documenting this, Ben!
Great read. Tightening up brand collateral for a large company like Facebook is no joke.
Really like the photos of the new glyph in random places and formats (book spine, soda can, pizza box!); speaks volumes to the versatility of going one-color.
this is awesome!
This is excellent. Top stuff. Thank you!
Good stuff Ben. When did you update from DFF?
Really enjoyed this write up! A brand cleanup in such a huge organisation and well used service is no small feat. Executed really well!