Some of these really aren't that clever at all, to be honest.
Rather meh designs.
These logos don't make sense, and are mostly awful. List articles are a plague. This post is a waste of time.
I like Nasa, Rockstar Games and GAP only.
That Master Card logo :-o first thought reading this was 'FFS'
15 redesign concepts of big brand logos by people who know nothing about designing big brand logos!
Most of these I kinda like. "Clever" is quite a mild adjective, and I wouldn't use any grander word.
At least they're not "15 you-will-leave-your-partner-because-these-logos-are-sexier-than-they-are redesign concepts of big brand logos."
That said, the TED one absolutely confuses me. I have no idea what they were trying to do here with this.
It's a plug, probably trying to visualize how people can 'spark' ideas.
I thought it was supposed to be a wang for about 30 seconds, before the negative space resolved itself.
Still looks like a wang, though – which doesn’t seem completely off-topic for TED.
Yeahhh not seein' it...