13 comments

  • Suganth SSuganth S, almost 5 years ago

    The medium article didnt actually say that marketing or engineering or sales team didnt do their job and only design did. Its secret success is that it works. I think from design agency's point of view what they wrote is valid.

    Its true that marketing played a big role. At the end of the day even Apple's success depends on good marketing.

    9 points
  • Andrew WilkinsonAndrew Wilkinson, almost 5 years ago

    Definitely wasn't what I was trying to say in my piece. Just a couple things that I think made it stand out and get noticed in a crowded market.

    5 points
    • Aaron SagrayAaron Sagray, almost 5 years ago (edited almost 5 years ago )

      To Andrew's credit, posting (what was essentially a customer case study) on Medium was a great marketing move.

      It's also worth noting that Giff's company, Neo, is a direct competitor to Metalab.

      3 points
      • Eli SchiffEli Schiff, almost 5 years ago

        That he was a competitor has less to do with it than designers just needing to learn their place.

        2 points
      • Wesley MagnessWesley Magness, almost 5 years ago

        I honestly thought it was one of the better medium articles I've read this week and at no point did I think Andrew was attempting to take credit or downplay the development that went into Slack.

        I found Giff's response overly aggressive and assuming and it doesn't surprise me now to learn that his co is a direct competitor to Metalab... -_-

        2 points
      • Adrian HowardAdrian Howard, almost 5 years ago (edited almost 5 years ago )

        It's also worth noting that Giff's company, Neo, is a direct competitor to Metalab.

        I don't think that's really true.

        Metalab is a design agency. Neo sells itself as a full-stack shop that covers everything from business dev to coding.

        I wouldn't go to Neo for design work. I wouldn't go to Metalab to kickstart an internal startup project.

        (bias warning: I know folk at Neo)

        0 points
  • Sacha GreifSacha Greif, almost 5 years ago

    I disagree, I actually think Andrew's post was completely on target and that Slack is a great example of differentiating a product through design.

    Of course design wasn't the only factor, but seeing as how Hipchat & co already provided the same set of features, design certainly made a big difference.

    2 points
    • Adrian HowardAdrian Howard, almost 5 years ago

      The thing is, from my perspective, Hipchat et al don't provide the same set of features.

      I'm not trying to say the design isn't a factor. It obviously is. But there are a lot of things Slack did much, much better/differently than their competition (mobile apps, ease of integration, privacy model, pricing model, the way they manage channels, default permissions that give teams control, etc.).

      I love the design work in Slack. It undoubtably makes it a better product. But all those other things make it a better product too. Without them the lovely design work Metalab did wouldn't have helped.

      I'm in total agreement with Giff when he said:

      Design doesn’t save us. Strategy doesn’t save us. Engineering doesn’t save us. Marketing doesn’t save us. Customer support doesn’t save us.

      No one gets to go on a pedestal.

      Either it all works, or it doesn’t work.

      (bias warning: I know folk at Neo ;-)

      0 points
  • Bjarke DaugaardBjarke Daugaard, almost 5 years ago (edited almost 5 years ago )

    TL;DR: CEO of company building teams says that the right team is the most important part of getting succes with your business. None of them are wrong but of course they praise their own field of work the most

    1 point
  • Eli SchiffEli Schiff, almost 5 years ago

    Most enterprise software looks like a cheap 70's prom suit — muted blues and greys everywhere .

    As much as I disagree w/ blowback MetaLab's gotten, their mobile app does have lots of muted blues and greys:

    1 point
  • Justin WattJustin Watt, almost 5 years ago (edited almost 5 years ago )

    My first thought reading the article was this post from Slack in November: "Until now, we haven’t spent a cent on marketing and, until now, there wasn’t a single marketing person on staff at Slack HQ."

    It's not to say that Slack wasn't marketing in various ways (positive PR, a great Twitter account, promoting great buzz around the product) before starting to spend money on marketing specifically, but it goes to show how much design had a part to play in growing the product.

    This article seems way off.

    1 point