Can someone summarize what this is? I have spent 5 minutes on this website and to be quite honest, I really don't have a clue.
Judging from the photography, it is a box containing cards and brainstorm tools, but the content seems to implicate that no physical product is involved.
Remember reading about this earlier this year. Think this article explains what Adobe Kickbox really is way better than the Adobe website. http://www.fastcodesign.com/3042128/adobes-kickbox-the-kit-to-launch-your-next-big-idea
Basically it's a kit to enable Adobe employees to translate their ideas to an MVP and bring a product to life.
The original kit comes in a red box and includes a pre-paid card with $1000 (they can spend this as they wish), a pre-paid Starbucks card, a notebook to write down 'bad ideas' and a manual with 6 core parts to help understand how the process works. This is for people from all backgrounds.
You can get from the site all the resources you need to 'generate innovation' - I guess you won't get the $1k though :)
Hope this make sense.
is there a tl;dr version?
I'm usually quick to make sport of Adobe's aesthetic as a corporation, and of their software. But this, this is something I like a lot: it's thoughtful, accessible, puts money behind words, and with a CC license that lets it loose. Kudos to Adobe on Kickbox.