Apple's web design team > Apple's software design team.
I wish I could upvote this forever
To their software team's credit, the problems they are solving are much more difficult.
Though I'm personally inclined to agree with you, that's debatable, and ultimately irrelevant.
Problem-solving (design) is about product, not process, and I think it's safe to assume that at a company like Apple, skill is commensurate with responsibility.
If the POTUS botches a sensitive diplomatic negotiation, but homeboy at Chipotle rolls my burrito perfectly, then the Chipotle dude > the POTUS. Because success is relative, high stakes = high steaks.
Will, not to discredit your point, but to try to respectfully figure out your reasoning:
Is the Chipotle dude fit to be the POTUS?
I'm not so sure that it's safe to assume that Apple's best designers all go to software.
You're not discrediting my point; I think you're misunderstanding it.
The Chipotle dude is not fit to be the POTUS, because he has not invested time in acquiring the skills necessary to hold that position. The POTUS is not fit to be the Chipotle dude, because he has not invested time in acquiring the skills necessary to hold that position.
The point of my admittedly screwy analogy is that when we're making generalized comments about the success of particular person or team (especially when it comes to design), that success is relative not to the difficulty of the task with which the person or team has been tasked, but rather how well he or they accomplish it. Because, as I said, design is about product, not process.
I am not saying Apple's best designers go to software. By saying skill is commensurate with responsibility, I mean that if web design is your strongest skillset, you are probably on Apple's web design team. If software design is your strongest skillset, then you are probably on Apple's software design team. This obviously might not be the case, but if you are designing software for one of the most important software design companies in the world, I think it's fair for the public to operate under that assumption, because Apple is tacitly asserting it by placing whoever wherever.
So I'm saying that Apple's best designers are NOT their software designers, because their software designers are the least successful at what they are tasked with doing.
Apple's web designers are the Chipotle dude, successfully accomplishing their respective tasks. Which, like I said in my previous comment, are not necessarily more or less difficult than Apple's software designers' (difficultly is no less relative than success, after all). Apple's software designers are the POTUS, unsuccessfully negotiating whatever international terms.
Apple's web design team does its job well. Apple's software team does not do its job well. Apple's web design team > Apple's software design team.
Hopefully that's more clear!
This cool and all but the way the sine wave loads in isn't very slick and it just stops animating very abruptly? For bonus points it would have been cool if it was interactive somehow.
Looks nice though, good to actually see some of the things you can ask Siri too as it's a bit of a black box in that respect.
On of the best questions to ask Siri is 'what can I ask you?' The list it comes back with is pretty well organized and had stuff I never knew about despite following Apple pretty closely. The black box makes it feel like magic, but hides that magic too well sometimes without being told the right incantation :)
Although there are multiple big things in this design that deserve "Bravo!". I would focus on one detail that looks a bit weird ( well because it's more interesting ).
IMHO the footer feels a bit disconnected from the whole design. Namely typography size is smaller than what would feel "right".
Responsive or not, I love that grid layout! Along with the auto-loading content below the fold it comes together really smoothly
You get a different question at the top each time you refresh the page.
weird that this isn't responsive. also weird how little information it contains. also weird that the cards are not interactable.
other than that, this is one of apple's best landing pages.
Fantastic design for a number of reasons.