Now let’s talk user flow: The current way of doing things, at least for me, is when I run out of something, I write down a reminder. Sometimes on a a phone, sometimes on (god forbid) a piece of paper. (Full disclosure: When I’m too lazy to write, I’ll take a picture of it).
Let’s get real: Are you telling me that sticking a bunch of buttons around the house is better than any of my current solutions? And for the sake of argument, let’s assume the Dash Button saves time. How much time exactly are we talking about, really?
Your current solution is not "write down a reminder." It's "write down a reminder, remember to look at it, go to the store, get it, bring it home."
Yes, a single button that takes care of all those things is, for many use cases, much much better.
Your suggested solutions all revolve around your phone, and may work for folks who always have their phones on them. Lots of people don't, especially when they're doing household chores. Other solutions you suggest rely on a sticker that amazon adds to the packaging (packaging which, in many situations, gets thrown out long before you run out of the product) or on sophisticated computer vision to get right. In any of those situations the user would still need their phone, to open the app (is it in the Amazon app or is it a special dedicated app? I can never remember so it takes me a bit of poking every time to find it again), to scan, and hopefully Amazon now knows what I want.
This button does all of that. With one press (of a button :).
Whether it will be successful or not is a big question mark. But your blog post consists mostly of "this thing? c'mon, really??"
There's a whole world of non-phone-based interactions to explore that have the potential to radically shift our UX paradigms. I for one am real excited about it :)
Thanks for the comment. I'm excited too about how the IoT can reinvent our daily experiences.
I would be more receptive to the Dash Button if Prime users like myself could configure the button to order any eligible item from Amazon, not just from a short list of big brands. I'd be more receptive if I could order multiple items, like a standard weekly list of groceries, with one Dash Button press.
A button that could do either one of those things would be incredibly useful to users.
Sadly, the current iteration of the Dash Button does neither, and because I know these limitations are by design -- because this effort is being subsidized by the big brands who hope to boost their revenue -- I'm throwing shade on Amazon to encourage them to make their product better before it crashes and burns like their eye-tracking camera phone.
I hate it when "UX" is being thrown around like that...
His Grumpiness lives up to his name!
You should really check my twitter profile ;)