1 comment

  • Alex Cragg, over 7 years ago

    A good intro to the topic, but always worth mentioning with A/B testing that single word changes or colour changes isn't really where you get most out of the idea, and shouldn't be used as a way to settle a dispute over a design or wording.

    CTA placement and page layout, as you talk about, are far more likely to influence conversion rate.

    BTW, I was constantly distracted by that link on the left jumping all over the place, should probably get that fixed! http://cl.ly/2P3j2B0K2l09

    0 points