Lynch is leaning forward in his chair, telling me about his kids: about how grateful he is to be able to simply glance at his Watch, realize that the latest text message isn’t immediately important, and then go right back to family time; about how that doesn’t feel disruptive to him—or them.
A moment later, he stands up. He has to leave; he owes Dye and Ive an update on something important. In all the time we’ve been talking, he’s never once looked at his phone.
These last two paragraphs read like Mr. Lynch should be congratulated for not looking at his phone once during a one on one conservation. Really? A long time ago, this was considered common courtesy.
The Apple team landed upon the Watch’s raison d’être ... our phones have become invasive ... What if you could create a device that could filter out all the bullshit and instead only serve you truly important information? You could change modern life. And so after three-plus decades of building devices that grab and hold our attention—the longer the better—Apple has decided that the way forward is to fight back. Apple created the problem. And it thinks it can fix it with a square slab of metal and a Milanese loop strap.
So the logic is: "Phones are so bad. They're so invasive. They're so attention hungry. I know, rather than fix the problem itself which resides with the phone, let's build yet another device that filters down the neediness of the smartphone." Smart. Then again, they'll make millions, so it really is a good idea.
The solution to technology overload, according to Apple, is more technology.
This is only "smart" if you're in the business selling stuff. From someone who is personally drowning in information on a daily basis, I think this is absurd.
What is the problem with the phone? What could be done to fix it in the phone?
I think it’s partly a culture that is the cause of the problems, just like television itself isn’t particularly bad.
I get the irony of what you are saying though.
The "problem" to fix is not a technology problem though but rather a social problem. Apple can't stop people from checking their phone all the time. The watch is - imo - a workaround - not the most ideal one but from a tech standpoint, this is prob the best they can do - short of freezing your iPhone if you use it too much. It also fits nicely with Apple's business of selling more devices.
The UI design graphics are pretty neat.
As someone just immersed neck deep in Material, Google, and Android - it's hard to tell how people are responding to Apple products anymore.
Does the general public consider the Apple Watch revolutionary? A must-have? Something they need?
Is it bound to take over the industry, even if just based on brand recognition?
Only time will tell.
Pardon the pun, but it's true. No one really knows how it'll play out until people actually start using the Watch. Sure, pundits have their opinions - but that's all conjecture.
When the iPhone launched, its "revolutionary" qualities were readily apparent. After all, we already had phones in our pockets. And those phones sucked. It was pretty easy to visualize how an iPhone would improve your experience.
However, relatively few folks are wearing a wrist computer. It's hard to predict how that'll feel, and what sort of impact it'll have on your life, until you start to use it.
Nicely put. I think most of that comes down to Apple's poor attempt at explaining how this watch will improve our lives. Some of the main selling points of the watch are not all that impressive.
Notifications on your wrist - Not sure how this improves your life. It makes distractions more accessible.
New ways to communicate - I wouldn't consider sending someone your heartbeat a means of communication, more like a gimmick. Same with the 3d smilies and drawing. They seem like features that will die after a month of owning the watch.
Health - This is the only real utility and it's not something that is revolutionary as many devices are doing it now.
I think we're going to have to wait to see the applications 3rd parties will provide for the watch.
I think this article does a better job of explaining the Apple Watch than the dedicated site on Apple.com does!
I agree with you on all of the above points that this is what has me cautious. But I think there could be genuine benefit to having something that cuts out the bullshit as the article says.
Notifications on your wrist are actually a very welcome improvement. It is more distracting than just ignoring your phone, but the difference between glancing at your wrist for a notification or checking your phone are insane.
For the Watch, it's just a glimpse. For the phone it's generally pulling it out of my pocket or from wherever else I've set it and potentially unlocking it to see what it is. I use a Moto X so I see details about what the notification is generally, but I still have to interact with it to really see.
A watch on the wrist is just a quick glance to know how interested or disinterest in the notification I am.
I've been wearing a Moto 360 for months now and I think it's given my life a very subtle improvement (in connectivity, at least).
My experience is probably biased but here's what I see around me : let's take 100 people in my friends, family and co-workers. There are about 5-10 people who know what Material is and about 20-30 people who know that there are Android smart watches and that Android belongs to Google (not necessarily the same people).
Almost everyone I know (except my grandparents in their countryside house) know about the Apple Watch and are asking me (the "Apple expert") what I think about it.
Now, will it translate to sales? I have no idea.
That sounds like Apple is winning solely off of name recognition.
Thank you for the glimpse.