If a creative director (for a 9-5) or a client (freelance/your own shit) tell you to stop worrying about UX and just "design", how do you respond to that?
Deliver your next set of wireframes drawn in yellow crayon.
Remember that paper from Kindergarten, that was tan, and had the extra wide rule and would tear easily from an eraser (http://cl.ly/image/3j2J2s1g0C0G)? I'm going to wireframe on those for now on, lol!
Take your pick: http://uxmyths.com/
Ahh, got it. So after you present one of these to your client/boss and they still don't care about the user, what would you do then? Do what they say and be sad or start looking for new work?
Ha good follow up question. I guess that all depends how desperate you are for the $?
Ha, good follow up answer. I definitely have to take that into consideration. Thank you Marcel.
Theres plenty of article on the ROI of good UX, examples of successful companies that have good design, the fact that S&p 500 companies that have good design out perform the rest of the index by something like 20% etc etc
But I have a feeling they wont bite. They are most likely really cramped on budget and time and have bought the lie that rushing functionality will pay off enough to move the product forward and get more money.
You have 2 choices:
If you care: Listen to their goals, find out how design can fit into their goals. Cover how important design is with some of stats on the ROI of design and user experience. Talk about how UX IS the product. Steve jobs said start with the customer experience and work back from there. Its going to take a lot of tact, so get to know their concerns and address them one by one. Also keep at it, they may just give in due to your tenacity and passion
If you don't care about their success: Fire them. You can end up wasting a lot of time, time you could be doing work that helps you grow as a design (which = money over the course of your life) and cost you happiness. There might be another team out there that could use your passion.
This is gold. Thank you for your kind advice. I'll definitely take that into consideration. I'm hoping to stick to choice 1 as much as possible.
why would they say this? can you provide more context?
Basically they feel they know more about the user than a user centric designer would, so they tend to dictate the design. Things such as remove "deadspace" (whitespace) and fill it in with content or images. Making text barely readable (12px for regular text). Cramming everything above the fold.
You can give the client/job as many stats, articles, proof, good design inspiration as possible and they won't budge. Then you get treated more like an intern and just told "Just do it" and you get that "Don't ask no questions" vibe.
My latest string of clients have been doing this, so Im looking to finding a new market to design for that respects user centric design as much as possible (open-minded as possible).
That won't be design, just decoration.