I'm looking for a small team of talented video folks to help us create videos for Framer. Both in a tutorial like setup as well as an promotional video for the front page. Ideally, a company that has experience with showing of software in a really nice way mixed with real life shots.
The guys over at Sandwich are currently the cream of the crop. You've likely seen their videos, and have definitely seen their voice emulated elsewhere.
I would recommend against using the same company for both tutorials and promo videos. You'll need to keep the tutorial videos more regularly updated with product changes, while the promo video will not need to change much over time.
Try outsourcing the production of the promo video, and doing the video production of tutorials in-house. A decent mic, ScreenFlow, and a few other tools are all it takes to get started.
My company does this type of work: http://moonbase.com
We're pretty booked right now, but feel free to shoot me a note and I'd be happy to go over our process. Email is just alex[at]moonbase
Sandwich Video's work is beautiful - BUT - its all one note. In my opinion, it feels like they follow the same template for everything they produce.
Who knows, not having much range might be part of the recipe for success, every app that comes out seams to have used them to create their spot.
I've used Pirate / Shark / Dinosaur many times - talented people, wonderful work and the best company name ever.
I would get in touch with Chase at Commandr.tv Their site is shit (no devs there to improve it as their focus is just content like caviar creative), but he is amazing at everything content/animation/design. That kid is a genius. Trust me, you'll want to get a treatment from him just to see his ideas.
Sayer Danforth is another guy you can get in touch with who is also super creative, but very selective. I don't think he's shot anything for apps though.
Pure gold! Just another reason I love forums.. never heard of them before and after checking out their work.. really impressed. thanks!
The work of New Day studio is awesome, don't know if they are experienced with showing software though!
Thanks for all of these suggestions guys, it's super helpful!
Yeah I agree with Kelly that the promos and tutorials should be different or come from different studios (and Sandwich is definitely the cream of the crop when it comes to promos).
I'd also recommend checking out http://www.cubstudio.com/ for a tutorial look at software. They do a really great job with explainer videos that not only look visually pleasing but are very informative and keep the user interested.