8 comments

  • Saman Bemel-BenrudSaman Bemel-Benrud, over 6 years ago (edited over 6 years ago )

    It's a cleanly implemented page that communicates well, but you can tell it was designed on a desktop monitor.

    I'm on a 13" screen and it's difficult to follow. The header is too tall (120px!?!), and the padding and margins should be cut by at least a third across the board.

    One other gripe: no way to see pricing without first creating an account. This is an annoying design pattern.

    1 point
    • Leon KLeon K, over 6 years ago

      When I opened the website on my iPhone 4s, it was even worse. The fixed header took up one third of the space of my browser constantly.

      0 points
  • Ibrahim NergizIbrahim Nergiz, over 6 years ago

    Is there any problem about "R" characters?

    http://cl.ly/image/0i341c1S1E0e

    0 points
  • Jon MyersJon Myers, over 6 years ago (edited over 6 years ago )

    Nice looking site with good visual design fundamentals with one exception.

    Business wise, I'd like to see real-world use.

    Thus, I find the vector art at the top really aggravating.

    For my eyes, the iMac and iPad art and animations at the top is bulky, and visually smothering the intent to communicate simple, elegant form endpoint implementation.

    Additionally, due to the fact the art is unbalanced with the iPad adding weight, and thus, drawing my eyes to the left, coupled with the movement and blinking, I failed to even see the headline (most important thing) that communicates what the product does.

    Movement and blinking in this context with no explainer text as part of that animation, creates confusion, and thus abandonment.

    Movement and blinking are some of the most aggressive visual cues of pre-attentive processing, and should be used strategically and thoughtfully of intent.

    https://en.wikipedia.org/wiki/Pre-attentive_processing

    Also, agreed with others - copy needs improvement.

    I can tell you're going with a conversational approach in the copy. For the headlines and subheadlines though, I would simply go literal.

    Talk to the pain more directly in those headlines.

    Missed form submissions, painful implementation, etc..,

    Say exactly how the product solves pain and fuels gains.

    I hope that's helpful feedback.

    I know this stuff isn't easy.

    Best with the launch.

    0 points
  • Alex Cragg, over 6 years ago

    Looks like the start of something bright and playful, but I have a few criticisms.

    That opening paragraph is a bit of a mouthful. I get that you need to sell your USP, but there are clearer, more scannable ways than a 50 word paragraph.

    Also, the screenshot of the app doesn't reinforce any of those USPs; it shows a clean interface, but you're aiming this at developers/designers who are choosing to use you over service X because of the technical implementation you offer ('Just a URL').

    I'd try and find a way to bring that info higher up and more easily digestible.

    0 points
  • joe andersonjoe anderson, over 6 years ago

    I wish they would add a showcase page, how people are using it

    0 points
  • Joshua SteinerJoshua Steiner, over 6 years ago

    Ha, we're currently A/B testing this against our old one, so some people may not see it.

    Our main focus was on improving the copy and explaining why FormKeep is a better solution, what problem it's trying to solve, and how it works. The old page with the parallax was gorgeous (I didn't design it), but it didn't do a great job of communicating these things.

    This is my first ever live design (I'm typically a developer), so there are definitely some visual improvements that need to be made if we determine that the page is converting better than the old one.

    We'll be A/B testing a few more variations in the coming weeks.

    0 points
    • Jamie Wilson, over 6 years ago

      Yeah. I figured it was a test. Looks good! I think it definitely paints a clearer picture of what FormKeep offers. I love the service and look forward to what the future holds for it.

      0 points