It's interesting that Healthcare is the new thing all the agencies want to 'disrupt' these days. I can assure you that changing the system requires a lot more than a lofty polished design. It takes a team of talented people in data, technology, medicine and a countless other specialities working together to sort this incredibly tangled mess.
I apologize if this is coming of as combative. I came from an agency and took a job in a very non sexy industry because I truly believe that healthcare in America needs a drastic change. My point is that it's fantastic that people are having these discussions but we need to do more than just make bold assumptions in the healthcare space. I encourage you guys to push forward and try to honestly change the system.
Healthcare is an ugly system on many levels, visual design is the easy part.
I have to agree with you. It's great to see some fresh ideas on how to improve healthcare. However, there are so many things in their overview video that are simply impossible to do given today and tomorrow's healthcare structure, processes and regulations.
It's easy to re-imagine healthcare as an awesome experience, in my opinion. It's much harder to re-imagine healthcare with ideas that are grounded in possibility.
(but some how there aren't as amazing as they were.. or it's just me?)
Looks like FI wants to get some healthcare clients. Definitely a smart move. Healthcare startups are getting a lot of VC now and they're trying to get in on the action.