It seems crazy as they sell a range of screen size devices.
When they launched the iPhone they made a point you could see 'the real web' from the phone, rather than a watered down mobile version like other smartphones at the time. It probably has something to do with that.
Today I upgraded to an iPhone 5 and needed to read the article on their site iOS 6: Understanding Location Services.
The article text spans the full width of their site, which means double-tapping to zoom does nothing.
'Pinch to zoom' is actually pinch to zoom, then swipe five times to read to the end of the first line, then swipe back a sixth time to the left side of the article to start the second line. There are over 100 lines of text in the article.
Think about it, Apple have designed an article targeted at mobile users which requires over 600 gestures to read. It goes against the whole philosophy of Apple and there's no excuse for it.
Responsive, m dot, whatever, ffs Apple, fix your website.
You know the iPhone can be tipped sideways and used in landscape mode, right? And I checked that page... The text covers 3/4 of the page width, so a simple double-tap already zooms in to a small but readable level anyway.
You should not expect users to do things a certain way when there are multiple ways of doing something, and the overwhelming majority of users browse the web in portrait view.
With my current Mac browser width, Apple’s developer documentation is about 36 words per line. Hard to read on iPhone and Mac.
Apple made their site in larger blocks, that it is, in a very nice way easy to navigate through a phone. Second thing is that double clicking on any "block" will automatically zoom to that specific "block", not pinch-zoom. Third, they have an App for Apple.com.
Thanks Daniel, sounds right to me.
But why have i never seen or heard of this Apple store app before?
I don't think Daniel has those answers. Haha. Go download it.
Apple invented the app store. Apple owns Apple Stores - which generate a butt ton of cash. Apple sells the devices that run apps inside of their own store. Apple would obviously build an app just to buy iOS products on your current iOS devices. (return customers are the best customers).
You must not have been in to an Apple store. The employees often wear lanyards with ads for the app.
Ever been to store.apple.com? http://tylr.me/image/1o281V2W2E1O
this thread is depressing.
I read an article a couple of months ago about this.
Apple said it was because they had the pinch and zoom functionality on the phone. The phone was never intended to be a "responsive" type of medium like it's become today. They also will not embrace the "responsive" nature of current coding because they still stand firm to the pinch and zoom.
Do you have a link to the article, by any chance? :)
They were making it responsive. Then it got postponed forever.
If you're able to share... do you know why it got postponed? My assumption is that the responsive redesign kept getting vetoed by higher-ups for political reasons (as in, "It's not what Steve would have wanted..." etc).
It’s also a massive, massive site, or collection of sites. Crazy amount of work.
Until recently, Apple.com has not been on a content management system. The entire site was hand-coded. They are very concerned with their ability to do custom-designed "river" pages, with large photographs, that always layout in a unique, per-page way, giving the site a magazine-like feel. I suspect this doesn't necessarily jive with the strict grid requirements that a responsive site would have.
I think it's because there's no need.
When a buyer wants to purchase a new Apple product I think they'd rather see it on larger screen like an iPad or desktop.
I think it's a good move. There are not many responsive sites that you can say are as good as the desktop versions. I think this is why they made a App.
However, they could do a re-direct to a mobile-only site.
Which unfortunately will have more to manage, I don't see Apple going for that move either. :S
Maybe there's just too many other things to worry about?
Maybe because it works well on all devices but the iPhone. And on the iPhone there's the Apple Store app for that.
Or it just hasn't been a priority yet.